# Field Marketing & Events Specialist

**Company:** [Topline Pro](https://hotfix.jobs/companies/topline-pro)
**Location:** Brooklyn, NY
**Role:** Product Marketing
**Experience:** 4+ years
**Skills:** Field Marketing, Event Marketing, Trade Show Management, Pipeline Generation, Budget Management, Project Management, Experiential Marketing, Customer Events, Brand Activations, Cross-Functional Collaboration
**Posted:** 2026-06-18

> Own field marketing and events to drive pipeline, build brand awareness, and create lasting customer relationships. Design and execute trade shows, experiential activations, and customer events with measurable ROI.

## Job Description

## Responsibilities

### Revenue
- Hit a quarterly pipeline target. Own pipeline contribution from field and event marketing with defined targets per initiative, lead volume goals, and conversion tracking.
- Own the full trade show program - strategic selection, sponsorship negotiation, booth design and build, staffing, on-site execution, and post-show follow-up sequences that convert.
- Build and run integrated event campaigns with pre-event outreach (email, SMS, social), on-site activation, and post-event sequences that keep leads warm and moving.

### Brand, Awareness & Experiential
- Dream up and execute bold brand moments including wrapped trucks, unexpected activations, and experiences that get photographed and shared.
- Own experiential marketing as a growth lever. Conceive, pitch, and execute creative campaigns beyond the booth - guerrilla moments, field stunts, branded experiences at job sites, supply houses, industry events, and local markets.
- Create pre-show strategy docs and briefing materials so every rep and booth staffer shows up knowing the story, audience, and impression.
- Build the plan to capture and extend event content - photos, testimonials, social moments, and stories that keep the activation alive long after it ends.

### Relationship Building & Word of Mouth
- Build and own the customer events strategy. Design experiences that bring customers together in person - regional meetups, customer dinners, appreciation events.
- Identify and activate customer champions. Work with customers who love the brand most to get them in rooms, on stages, and sharing their stories.
- Plan and execute co-branded events with strategic partners to extend reach, deepen relationships, and tap into communities.
- Build the WOM flywheel. Design in-person experiences that give customers something worth sharing.

### Operations
- Lead logistics end-to-end - vendor coordination, travel, merch, giveaways, shipping, staffing plans, and on-site execution across all program types.
- Maintain documentation in Notion so anyone on the team can answer questions about costs, staffing, and execution.
- Own the retro and reporting loop. After every initiative, synthesize learnings, report results against targets, and use data to sharpen strategy.
- Manage event budgets tightly, tracking actuals vs. projections and consistently delivering strong ROI.

## Requirements
- 4+ years of experience in B2B SaaS, with meaningful time across field/event marketing, sales, account management, or customer success - ideally a mix.
- Proven experience driving measurable outcomes through events - pipeline generated, brand moments that landed, customer relationships deepened, and ROI delivered.
- Sales or customer-facing background. Owned a book of business or worked in a revenue-generating role.
- Experience with diverse event formats: trade shows, flagship conferences, executive roundtables, customer community gatherings, brand activations, and co-branded field events.
- Genuine relationship-first instinct. Identify the right customers, earn their participation, and design experiences that make them feel like insiders.
- Creative eye and bias toward bold. Care about the impression left in a room, parking lot, job site, or Instagram story.
- Strong cross-functional instincts. Worked alongside Sales, CS, and Marketing and know how to align event strategy to business needs.
- Project management rigor. Run multiple programs simultaneously, keep stakeholders informed, and never let a deadline fall through.
- Budget management experience with the ability to make smart trade-offs and deliver strong ROI.
- Ability to travel for event execution - estimated 20–30% travel.

## Nice-to-Haves
- Experience in home services industry
- Experience writing playbooks while executing programs

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