# Director of Product Marketing
**Company:** [DataVisor](https://hotfix.jobs/companies/datavisor)
**Location:** Remote
**Experience:** 10+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Product Launches, Competitive Intelligence, Sales Enablement, Customer Segmentation, Buyer Personas, Market Research, B2B SaaS, Storytelling, Analytics, AI, Big Data, Cloud Platforms
**Posted:** 2026-02-24
> Leads product marketing for fraud and AML platform, owning strategy, messaging, launches, and commercial enablement. Partners with Product, Sales, and Customer Success; requires 10+ years B2B SaaS experience and bachelor's degree.
## Job Description
## Key Responsibilities
- Own the global product marketing strategy across solutions, segments, and industries (e.g., banks, credit unions, fintechs), including positioning, messaging, and differentiation.
- Lead and develop the Product Marketing function, building a high-impact team and defining processes, standards, and best practices for how PMM partners with Product, Sales, and Customer Success.
- Craft compelling product narratives that clearly articulate DataVisor’s differentiated value proposition and strengthen our leadership in fraud, risk, and AML.
- Oversee high-impact product and feature launches, building integrated go-to-market plans that span marketing, sales, and customer success from strategy through execution and post-launch optimization.
- Drive market and competitive intelligence, synthesizing customer insights, buyer behavior, competitive moves, and industry trends to inform product strategy, pricing/packaging, and GTM priorities.
- Lead commercial enablement at scale, ensuring Sales and Customer Success have the content, tools, and training (pitch decks, battlecards, ROI stories, playbooks) to accelerate adoption and revenue.
- Partner with Product leadership to align product roadmaps with customer and market needs, influencing prioritization with data-backed insights and clear business cases.
- Own customer and buyer segmentation and personas, mapping end-to-end buyer journeys and informing targeted campaigns, account-based motions, and vertical plays.
- Define and track PMM success metrics, reporting on the impact of launches, messaging, and enablement on pipeline, win rates, product adoption, and expansion.
- Act as an external evangelist, representing DataVisor at customer meetings, events, webinars, and with analysts and partners, reinforcing our market point of view.
- Collaborate cross-functionally with Demand Generation, Field Marketing, and Sales to ensure cohesive storytelling and consistent execution across all channels and regions.

## Requirements
- 10+ years of experience in B2B SaaS product marketing or product management, with meaningful leadership experience building or leading a Product Marketing or GTM team.
- Proven track record of defining product marketing strategy and successfully launching products and features with measurable business impact on pipeline, revenue, and adoption.
- Deep understanding of customer and buyer journeys in complex, technical environments.
- Demonstrated success partnering with Sales, Product, and Customer Success leadership, influencing roadmap, pricing/packaging, and GTM priorities at the executive level.
- Exceptional storytelling and communication skills, with the ability to distill complex technical capabilities into clear, compelling narratives for executives and practitioners.
- Highly analytical and strategic, comfortable using data, customer research, and competitive insights to shape strategy and make trade-off decisions.
- Experience building and scaling a PMM function, including hiring, mentoring, and developing high-performing team members.
- Comfortable operating in a fast-paced, high-growth, and often ambiguous environment, with a strong bias for action and ownership.
- Bachelor’s degree required; MBA or advanced degree in a relevant field is a plus.

## Bonus
- Experience in regulatory technology (RegTech), risk management, or fraud/AML solutions, and familiarity with AI, big data, and cloud-based platforms.

## Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Unlimited PTO, Sick & Public Holidays)
- Short-Term & Long-Term Disability
- Catered Lunch and Dinner (in-office days)
- Stock Option Plan
**Apply:** https://hotfix.jobs/jobs/director-of-product-marketing-at-datavisor-ef9d57b4-df8d-481a-b250-f5fb964dc48d
**Canonical:** https://hotfix.jobs/jobs/director-of-product-marketing-at-datavisor-ef9d57b4-df8d-481a-b250-f5fb964dc48d