Director of Marketing Technology

Marketing Technology

• Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value
• Partner across the marketing and growth teams to understand the team’s needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability
• Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting
• Maintain vendor relationships with a focus on performance and fit rather than contract administration
• Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have

Data and Governance

• Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards
• Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable
• Partner with Growth Marketing to evaluate and integrate external data vendors and platforms — as well as internal data sources — to support predictive modeling and incrementality analysis
• Own the strategy for third-party data integration, including DSP audience data used for both prospecting and lifecycle marketing, ensuring signals flow cleanly into the right platforms and can be activated across channels
• Manage data ingestion partnerships with agency partners, establishing clear standards for data sharing, quality, and governance
• Ensure marketing has the data infrastructure and inputs needed to support Marketing Mix Modeling (MMM), working cross-functionally to maintain the completeness and consistency of spend, conversion, and channel data
• Surface insights and trends that inform campaign optimization and strategic decision-making across marketing and growth

AI & Innovation

• Evaluate, piloting, and scaling AI-powered tools that improve how teams create, target, measure, and optimize
• Design and implement AI-powered workflows and automations that remove friction, improve speed, and elevate output quality across marketing and growth functions
• Drive adoption of AI tools across the marketing and growth teams — serving as an educator, champion, and hands-on practitioner who helps teams build fluency with AI in their day-to-day work
• Stay ahead of the AI landscape, identifying emerging capabilities and translating them into practical opportunities for the business

Requirements

• 7+ years of experience in Marketing Technology, Marketing Operations, or a related technical marketing function
• Deep knowledge of marketing technology ecosystems, data integrations, and analytics frameworks
• Hands-on experience building with or deploying AI tools — whether for content generation, workflow automation, personalization, analytics, or other marketing applications
• Strong understanding of data governance, event tracking, and BI tooling in a marketing context
• Proven ability to drive technology adoption and build technical fluency across non-technical teams
• A proactive, solution-oriented approach — you diagnose problems clearly, propose concrete solutions, and execute with follow-through
• Experience working in high-growth or early-stage environments (consumer marketing and/or regulated industries a plus)

Compensation & Benefits

• Salary range: $160,000 - $175,000
• Bonus-eligible
• Meaningful equity
• Generous medical, dental, and vision coverage
• Work-from-home stipend
• Parental leave
• Plenty of paid time off