# Director of Marketing - Demand Generation
**Company:** [OPSWAT](https://hotfix.jobs/companies/opswat)
**Location:** Remote
**Experience:** 10+ years
**Skills:** HubSpot, CRM, 6Sense, ABM, Sem, Email Marketing, Paid Media, Account-Based Marketing, Demand Generation, Pipeline Analytics
**Posted:** 2026-06-24
> Own demand generation for OT cybersecurity solutions, building multi-channel campaigns that create pipeline and drive revenue attribution. Requires 10+ years B2B demand gen experience with HubSpot/CRM fluency.
## Job Description
## What You’ll Own

**Pipeline Generation**
- Design and execute multi-channel demand programs targeting buyers across critical infrastructure verticals including energy, manufacturing, defense, and technology
- Own the campaign mix: email, SEM (Search Engine Marketing), paid media, ABM (Account-Based Marketing), industry review sites, and third-party sponsorships
- Optimize relentlessly against cost-per-pipeline and influenced revenue targets

**Demand Creation**
- Build programs that generate net-new interest from buyers who aren’t actively in-market yet
- Includes paid social, targeted content plays, vertical-specific campaigns, and account-based motions designed to move cold accounts into pipeline

**Full-Funnel Coverage**
- Build nurture tracks and retargeting sequences tied to buyer stage and solution fit
- Campaigns must move prospects through the funnel, not just generate impressions

**Performance Optimization**
- Interpret campaign and pipeline data to identify what’s working, what isn’t, and where to shift investment
- Work closely with Marketing Operations on reporting and attribution
- Use insights to drive continuous improvement across programs

**AI-Augmented Campaign Execution**
- Apply generative AI and intent-based personalization tools to increase campaign velocity and targeting precision

**Cross-Functional Alignment**
- Partner with Product Marketing on messaging for advanced malware prevention, zero-day threats, and compliance positioning
- Partner with Field Marketing and Sales to ensure outbound sequences and campaign handoffs are operationally tight

## What You Bring

- 10+ years of B2B demand generation experience, ideally in cybersecurity or adjacent technology sectors
- Proven track record across both demand creation and demand capture
- Experience running multi-channel campaigns against technical buyer personas in OT (Operational Technology), ICS (Industrial Control Systems), and IT security environments
- Comfortable working with campaign and pipeline data to draw insights and optimize programs
- HubSpot and CRM fluency required; familiarity with 6sense or similar ABM platforms preferred
- Cybersecurity industry experience is a strong plus

## What You’ll Get

- Direct ownership of GTM demand programs for high-priority OPSWAT solution areas
- Full access to a modern, AI-forward tech stack and the autonomy to run experiments
- Executive visibility into pipeline performance and campaign impact
**Apply:** https://hotfix.jobs/jobs/director-of-marketing-demand-generation-at-opswat-0cd2bb73-2dba-4975-a1e6-20d8e11016c6
**Canonical:** https://hotfix.jobs/jobs/director-of-marketing-demand-generation-at-opswat-0cd2bb73-2dba-4975-a1e6-20d8e11016c6