# Director of Growth
**Company:** [CodePath](https://hotfix.jobs/companies/codepath)
**Location:** Remote
**Salary:** $180K-$230K
**Experience:** 7+ years
**Skills:** Product-Led Growth, Growth Experiments, A/B Testing, Attribution Modeling, Funnel Analysis, Cohort Analysis, HubSpot, Amplitude, Mixpanel, Statsig, AI Automation, Referral Programs, Paid Media, SEO, Community Building
**Posted:** 2026-06-25
> Lead growth strategy to scale CodePath from 40k to 100k annual student enrollments by owning product-led growth loops, channel strategy, paid media budget, and experimentation. Hands-on role partnering with Product on in-product mechanics, running A/B tests with analytics tools, and managing a small team with heavy AI usage.
## Job Description
## Key Activities

### Product-Led Growth
- Own the PLG product backlog: identify and prioritize in-product growth opportunities (re-enrollment prompts, pathway progress, social sharing, referral triggers) and partner with Product to get them scoped, built and measured.
- Design and scale community-driven growth loops (alumni referrals, student-to-student advocacy, employer word-of-mouth) turning CodePath's 40,000+ alumni network into a structured acquisition channel.
- Build referral mechanics into the student experience that make organic discovery a scalable channel, not just a side effect.

### Channel Strategy & Acquisition
- Own CodePath’s growth strategy and enrollment targets across student acquisition, faculty and institutional outreach, and enrollment lifecycle.
- Set the growth channel mix: where to invest, what to cut, how to sequence, across paid search, social, email, champion outreach, developer community channels (Discord, GitHub, Reddit, technical content), programmatic SEO, and product-led growth strategies.
- Manage the paid media budget with an ROI-first lens; reallocate spend based on attribution data and channel performance.
- Define audience segmentation and messaging strategy across students, faculty, institutional champions, and enterprise partners.

### Experimentation, Data & Operations
- Run structured growth experiments using modern experimentation and analytics tooling (Amplitude, Mixpanel, Statsig, or equivalent) and translate results into channel and budget decisions.
- Own attribution infrastructure, ensure all lead sources are properly tracked and reported, informing and refining growth strategy.
- Manage a small team with an eye towards expanding and adopting AI-powered tools to extend impact as the function scales.
- Define growth metrics and KPIs, own reporting to the senior leadership team.

## Qualifications

### Required
- Acquisition channel ownership: direct ownership of paid, email, and outbound channels and managed a media budget against ROI.
- Hands-on PLG: owned an in-product growth or lifecycle metric (activation, re-engagement, referral, or retention). Partnered directly with Product/Eng to scope, ship, and measure in-product mechanics (onboarding flows, re-engagement prompts, referral loops) with specific experiments and lifts produced.
- Community and network-driven growth: built or scaled referral programs, ambassador networks, or community-led growth loops.
- Data and experimentation rigor: translate metrics into decisions; comfortable with attribution problems, funnel analysis, A/B testing, and cohort analysis; use experimentation platforms and product analytics tools.
- AI-forward: used AI to scale content production, personalize outreach, or automate growth workflows; see AI as a force multiplier for a small team.
- Strategic but hands-on: set direction and execute; don’t wait for a large team or perfect information.

### Preferred
- Experience marketing to developer or technical audiences; familiarity with developer community channels (GitHub, Discord, dev-focused content platforms, open source).
- Experience in EdTech, higher education, or workforce development.
- Familiarity with university partnership cycles, faculty decision-making, or academic champion programs.
- Experience owning a re-enrollment or retention metric, not just top-of-funnel acquisition.
- Experience creating sophisticated automated campaigns to large, segmented audiences via HubSpot or equivalent, email sequencing, LinkedIn, content-driven nurture.
- Ability to communicate with multiple audiences; shift voice and message fluently across students, faculty, institutional partners, and executive stakeholders.
- Experience managing or mentoring a small marketing or growth team.
- Commitment to CodePath’s mission to advance economic mobility through education.
**Apply:** https://hotfix.jobs/jobs/director-of-growth-at-codepath-437a7a85-e650-4db3-ae06-979cb290ce7d
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