# Director, Mid-Market Sales
**Company:** [Avoca](https://hotfix.jobs/companies/avoca)
**Location:** New York, NY
**Salary:** $250K-$350K
**Experience:** 6+ years
**Skills:** B2B SaaS Sales, Account Executive Coaching, Pipeline Management, Forecasting, Discovery-Led Sales, Objection Handling, Deal Strategy, Sales Enablement, Consultative Selling, Mid-Market Sales
**Posted:** 2026-02-13
> Leads mid-market sales team, coaching Account Executives to exceed revenue targets through improved discovery, objection handling, and execution. Requires 6+ years B2B SaaS sales experience with 2+ years leading AEs in high-accountability, in-office environment.
## Job Description
## What You’ll Do
- Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.
- Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.
- Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.
- Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.
- Identify skill gaps and implement targeted enablement programs to raise performance across the team.
- Refine messaging, positioning, and demo execution to increase conversion rates and ACV.
- Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.
- Establish clear performance standards and accountability across the team.

## What You’ll Bring
- 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.
- Strong track record of improving rep performance through hands-on coaching.
- Experience scaling and optimizing mid-market sales motions.
- Proven ability to drive forecast accuracy and operational rigor.
- Deep expertise in discovery-led, consultative sales.
- Ability to diagnose pipeline issues and implement corrective action quickly.
- Clear, confident communicator who can raise the bar on performance standards.
- High ownership mentality and comfort operating in fast-moving, in-office environments.

## Benefits
- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided

## Compensation
The expected on target earnings for this role is $250,000-$350,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks.
**Apply:** https://hotfix.jobs/jobs/director-mid-market-sales-at-avoca-5bc9deb9-7a06-45f0-9b61-26a2b7669377
**Canonical:** https://hotfix.jobs/jobs/director-mid-market-sales-at-avoca-5bc9deb9-7a06-45f0-9b61-26a2b7669377