# Director, Global Marketing Operations
**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** Menlo Park, CA
**Salary:** $228K-$299K
**Experience:** 10+ years
**Skills:** Salesforce Sales Cloud, Marketo, Outreach, Snowflake, Leandata, ZoomInfo, Demandbase, Workato, Clay, AI
**Posted:** 2026-02-09
> Leads global marketing operations strategy, platforms, and teams at Snowflake, focusing on scalable processes, AI automation, and integrated tools like Salesforce and Marketo. Requires 10+ years experience in B2B marketing ops with leadership in high-growth environments.
## Job Description
## Director, Global Marketing Operations

The Director of Global Marketing Operations leads Snowflake’s global strategy, platforms, and teams powering a modern, scalable, AI-forward marketing organization. Emphasizes scalable process design, intelligent automation, and cohesive platform architecture for high-volume campaigns across regions.

### YOU’RE A GREAT FIT IF YOU:
- Have **10+ years** of experience in marketing operations, including **5+ years** leading teams in high-growth B2B software environments
- Are AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
- Have deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
- Have managed agency and contract resources, using them strategically to extend team capacity and accelerate modernization
- Have led the definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
- Are highly fluent in translating complex data into clear insights that drive executive decision-making
- Can define global operating models, drive alignment with senior stakeholders, and land change across distributed teams
- Possess proficiency and familiarity with the following systems:
  - **Salesforce Sales Cloud** administration, reporting & dashboarding
  - **Marketo** marketing automation
  - **Outreach** sales engagement administration
  - **Snowflake**
  - **LeanData** lead routing
  - **ZoomInfo** and other best-in-class data providers
  - **Demandbase**
  - **Workato**
  - **Clay**

### WHAT YOU’LL DO:

**Marketing Platforms, Data, and Agentic Marketing Practices**
- Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like **Salesforce**, **Marketo**, **Demandbase**, **Clay** and others operate as an integrated ecosystem
- Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams
- Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
- Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions

**Process Optimization & Operational Scale**
- Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement. The result should be a proactive lead monitoring process that ensures lead target achievement
- Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability. Incorporate first and third party data to operationalize real-time personalization
- Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact and translation of insights into deliverables

**Strategic Planning and Budget Management**
- Manage the marketing operations budget and technology renewals, aligning resources with strategic goals and ensuring efficient use of funds
- Monitor and report on marketing performance against targets, providing insights and recommendations for improvement
- Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence

**Team & Partner Leadership**
- Lead, develop, and scale a high-performing global Marketing Operations team
- Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements
- Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization
**Apply:** https://hotfix.jobs/jobs/director-global-marketing-operations-at-snowflake-ed26cc22-942e-4e0c-8081-65da049545e0
**Canonical:** https://hotfix.jobs/jobs/director-global-marketing-operations-at-snowflake-ed26cc22-942e-4e0c-8081-65da049545e0