# Director, Customer Lifecycle Marketing
**Company:** [Fareharbor](https://hotfix.jobs/companies/fareharbor)
**Location:** Denver, CO
**Experience:** 8+ years
**Skills:** Lifecycle Marketing, Marketing Automation, Client Segmentation, Journey Orchestration, Personalization, Net Revenue Retention, Nrr, Marketing Analytics, A/B Testing, AI Tools, Cross-Functional Collaboration
**Posted:** 2026-06-25
> Owns marketing’s contribution to Net Revenue Retention by building and leading lifecycle marketing programs that drive client engagement, adoption, retention, expansion, and advocacy. Leads a team of 4-5 marketers and partners cross-functionally to deliver measurable client growth outcomes.
## Job Description
## What you’ll do here

### Lead Marketing’s Contribution to Client Growth
- Lead lifecycle marketing’s contribution to Net Revenue Retention (NRR), product adoption, client engagement, expansion pipeline, and expansion revenue
- Develop and execute a client lifecycle strategy that supports activation, adoption, retention, expansion, and advocacy
- Build scalable programs that influence client behavior and drive measurable business outcomes across the client journey
- Partner with Account Management, Sales and Onboarding teams to support expansion opportunities, adoption initiatives, and risk mitigation efforts
- Create programs that reinforce FareHarbor’s value proposition and strengthen long-term client loyalty

### Define & Optimize the Client Journey
- Define and continuously optimize the client journey across onboarding, adoption, renewal, expansion, and advocacy
- Identify key lifecycle moments that drive retention, product engagement, expansion readiness, and client satisfaction
- Use client insights, behavioral data, and engagement patterns to uncover opportunities to improve the client experience, differentiated by their segment
- Continuously evaluate where client experiences break down and partner cross-functionally to improve them

### Build the Lifecycle Marketing Engine
- Design and scale a cohesive lifecycle marketing system across campaigns, client communications, product launches, events (including our annual Spark user conference) adoption programs, community engagement and expansion initiatives
- Establish segmentation, personalization, automation, AI enhancements and journey orchestration capabilities that improve relevance and efficiency at scale
- Lead the evolution of lifecycle marketing from reactive communications to strategic, behavior-based client engagement
- Create testing and experimentation frameworks that continuously improve lifecycle performance
- Ensure lifecycle marketing investments are aligned to measurable client and business outcomes

### Partner Across the Business
- Partner closely with Account Management, Sales and Onboarding, Product Marketing, Growth Marketing, Community, Partnerships, Creative Services, Product, and Revenue Operations
- Align on client engagement definitions, expansion signals, adoption indicators, and retention risk factors
- Surface client insights that inform product strategy, positioning, go-to-market planning, and client experience improvements
- Ensure visibility into client lifecycle performance across segments, regions, products, and stages
- Use data to challenge assumptions and help the organization make better decisions about where to invest

### Drive Client-Led Growth
- Build programs that turn engaged clients into advocates, referral sources, references, reviewers, and community champions
- Identify opportunities to leverage client success stories, testimonials, and proof points to support both client expansion and new client acquisition
- Partner with Growth and Product Marketing to create stronger connections between client marketing and demand generation efforts
- Help FareHarbor evolve toward a more unified revenue operating model where client growth and new business growth reinforce one another

### Lead & Develop a High-Performing Team
- Lead, develop, and inspire a team of 4-5 lifecycle marketers
- Establish clear priorities, operating rhythms, and accountability frameworks that improve execution and impact
- Build organizational capabilities in lifecycle strategy, client segmentation, marketing automation, journey design, and client growth marketing
- Drive strategic thinking, planning, measurement, and performance across the function
- Foster a culture of experimentation, client obsession, collaboration, and continuous improvement
- Identify areas of opportunity for process improvement based on integration of AI; lead team in adoption of AI tools and practices

## Success in This Role Looks Like
- Increased Net Revenue Retention and expansion revenue
- Increased client engagement and product adoption across key segments
- Stronger lifecycle performance across all relevant metrics
- Growth in client advocacy, referrals, reviews, and client-generated proof points
- Increased effectiveness and scalability of lifecycle marketing programs
- Strong alignment across Marketing, Client Success, Commercial, Product, and Revenue Operations
**Apply:** https://hotfix.jobs/jobs/director-customer-lifecycle-marketing-at-fareharbor-0512ac52-ee0f-4355-afdc-44d0909938e9
**Canonical:** https://hotfix.jobs/jobs/director-customer-lifecycle-marketing-at-fareharbor-0512ac52-ee0f-4355-afdc-44d0909938e9