# Demand Generation Manager
**Company:** [Hinge Health](https://hotfix.jobs/companies/hinge-health)
**Location:** San Francisco, CA
**Salary:** $123K-$185K
**Experience:** 5+ years
**Skills:** Linkedin Ads, Google Ads, Google Analytics, ABM, 6Sense, Demandbase, Salesforce, Pardot, Marketo, HubSpot, Dsps, AI Tools
**Posted:** 2026-04-03
> Leads multi-channel B2B demand generation campaigns including paid ads on LinkedIn/Google and ABM to fuel sales pipeline for digital health solutions. Requires 5-7 years experience optimizing paid media, analytics proficiency, and marketing automation tools.
## Job Description
## What You'll Accomplish

**In your first 3 months:**
- Analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition
- Leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources
- Take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance

**In your first 6 months:**
- Launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts
- Optimize paid channel performance, implementing tracking improvements and building dashboards in **Google Analytics** to measure campaign ROI and pipeline contribution
- Establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15%

**In your first year:**
- Own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets
- Act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels
- Scale what works, creating repeatable playbooks and processes that the broader marketing team can leverage

## Who You Are

**Basic Requirements:**
- 5-7 years of B2B demand generation or digital marketing experience, with a proven track record of driving measurable pipeline growth through multi-channel campaigns
- Deep expertise in paid advertising including **LinkedIn Ads**, **Google Ads (AdWords)**, **Google Analytics**, and display advertising; proven ability to execute and optimize campaigns via demand-side platforms (**DSPs**)
- Hands-on experience with account-based marketing (**ABM**) strategies and tools (**6sense**, **Demandbase**, or similar platforms)
- Proficiency with **Salesforce** and marketing automation platforms (**Pardot**, **Marketo**, or **HubSpot**) for campaign setup, lead management, and attribution tracking and comfort adopting AI-powered marketing tools to enhance campaign performance and efficiency
- Strong analytical skills: ability to build dashboards, interpret campaign data, calculate ROI, and translate insights into action
- Experience managing external agencies and vendors, including developing campaign briefs, tracking budgets, and evaluating performance
- Bachelor's degree in Marketing, Business, Communications, or related field

**Preferred Requirements:**
- B2B marketing experience in healthcare, health tech, digital health, or SaaS industries
- Familiarity with the healthcare benefits ecosystem (employers, health plans, consultants, brokers)
- Experience using AI-driven content generation tools (**Writer**, **Jasper**, **ChatGPT**) or data enrichment platforms (**Clay**, **ZoomInfo**) to scale campaign execution
- Knowledge of marketing attribution models and funnel analytics
- Understanding of the musculoskeletal (**MSK**) or chronic condition management space
- Experience working in high-growth or venture-backed companies
**Apply:** https://hotfix.jobs/jobs/demand-generation-manager-at-hinge-health-71b5db75-8335-48ee-909c-5b42990f3f88
**Canonical:** https://hotfix.jobs/jobs/demand-generation-manager-at-hinge-health-71b5db75-8335-48ee-909c-5b42990f3f88