# Global Field Events Lead

**Company:** [Postman](https://hotfix.jobs/companies/postman)
**Location:** New York, NY, San Francisco, CA
**Role:** Sales Enablement
**Salary:** $150k – $185k/yr
**Experience:** 10+ years
**Skills:** Field Marketing, Event Strategy, Executive Programs, Pipeline Generation, ABM, B2B SaaS, Go-to-Market Strategy, Sales Partnership, Budget Management, KPI Tracking
**Posted:** 2026-06-08

> Lead global field events and executive engagement programs to drive pipeline and revenue. Own strategy, flagship summits, ABM plays, and sales-aligned execution with full-funnel accountability.

## Job Description

## Global Field Events Strategy & Pipeline Execution
- Develop and execute a global field events strategy aligned to pipeline creation, retention, and revenue goals across SLG motions.
- Set the annual events calendar, regional mix, and investment model — prioritizing where Postman shows up based on pipeline potential, audience intent, and deal impact.
- Ensure field event execution is tightly integrated with global campaign strategy, regional GTM priorities, and product moments.
- Continuously test and evolve event formats — from small-format executive dinners to flagship summits.

## Flagship Events & Executive Programs
- Own the strategy and execution of Postman’s most strategic field moments, including:
  - Postman’s presence at top-tier industry conferences
  - Executive summits and small-format gatherings for senior technology leaders
  - Executive engagement programs that connect Postman’s senior leadership to our most important customer and partner relationships year-round

## Integrated Field Programs
- Execute multi-channel field programs in close coordination with Product Marketing, Developer Relations including:
  - ABM event plays targeting priority enterprise accounts
  - Pre- and post-event content and digital amplification that extends each moment well beyond the day
  - Executive content and storytelling tied to event programming and partner moments
  - Press, social, and analyst engagement integrated into flagship events
- Ensure every field event investment supports the full funnel — from first executive conversation to deal acceleration to renewal.

## Sales Partnership & Account-Based Field Plays
- Work closely with regional sales leaders and CS to:
  - Build event strategies aligned to territory plans, target account lists, and active opportunities
  - Design account-specific field plays that create and accelerate pipeline at named accounts

## Performance & Pipeline Accountability
- Own KPIs tied to sourced and influenced pipeline, executive engagement quality, and program efficiency.
- Track and report on the full field events funnel: registration → attendance → MQLs → opportunity → pipeline and revenue impact.
- Manage a significant global budget with discipline and creative leverage.

## Experience
- 10+ years in field marketing, events, or executive programs in B2B SaaS, including time leading and building teams.
- Proven track record of driving pipeline and revenue through field events and executive engagement programs.
- Direct experience building executive programs from scratch — executive summits, executive sponsor programs, or strategic partnerships with major industry forums.
- Global event strategy and execution experience.
- Track record of building integrated field programs in close partnership with sales and senior leadership.

## Skills & Approach
- Thinks in terms of pipeline, accounts, retention, and executive trust — not registrations or vanity metrics.
- Comfortable operating at the most senior levels of the company — briefing the CEO, partnering with the CRO, Head of Engineering and representing Postman to customer and partner executives.
- Comfortable across strategy and hands-on execution — can set the vision and run the rooms.
- Data-driven, with a sharp instinct for which events to invest in, how to design them, and how to optimize for results.
- Able to manage complexity across regions, time zones, and stakeholders, prioritize ruthlessly, and execute with speed and focus.

## What Success Looks Like
- Consistent growth in field-sourced and field-influenced pipeline across PLG and SLG motions.
- Tight integration between field execution and sales priorities, with strong account-based field plays in market across regions.
- A scalable, repeatable global field program that improves over time and runs cleanly across the Americas, EMEA, and APAC.
- Clear contribution of field events to global revenue goals, with full-funnel visibility and attribution.

## Compensation & Benefits
- The reasonably estimated base salary for this role ranges from $150,000.00 to $185,000.00, plus a competitive equity package.
- Full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
- Wellness programs, team-building events, and donation-matching program.

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