# Director of Sales

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** Sales Engineering
**Salary:** $175k – $195k/yr
**Experience:** 8+ years
**Skills:** Sales Strategy, Outbound Sales, Sales Enablement, quota management, compensation planning, Revenue Operations, Pipeline Generation, Performance Management, account executive development, Sales Playbooks
**Posted:** 2026-07-20

> Lead the build-out of Fora's outbound sales organization from first principles while scaling the existing inbound team. Hire, coach, and develop Account Executives and BDRs; design playbooks, compensation, enablement programs, and processes to drive predictable GMV growth in a high-growth travel tech company.

## Job Description

## Key Responsibilities
- Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
- Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
- Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
- Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
- Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
- Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
- Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
- Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
- Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
- Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
- Build scalable sales processes and operating rhythms that support efficient growth as the organization expands.
- Establish Fora as a destination for exceptional sales talent by building a high performing culture with clear development opportunities and strong leadership.

## Requirements
- Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses.
- Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook.
- Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs.
- Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence.
- Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth.
- Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
- A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions.
- Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments.
- Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
- Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment.
- This role is based in New York and requires regular in office collaboration.

## Strongly Preferred
- Experience building outbound sales organizations during periods of rapid company growth.
- Experience working at high growth technology companies serving small and medium sized businesses.
- Experience leading organizations through the evolution from an inbound led sales model to a mature outbound motion.
- Experience developing lead qualification or lead scoring frameworks that improve sales efficiency.
- A track record of building a high performing sales culture that attracts, develops, and retains exceptional sales talent.

## Compensation & Benefits
- Base compensation indicative range of $175k-$195k + OTE (final compensation depends on level hired).
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options

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