# Senior Lifecycle Marketing Manager, Cross-Sell

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $156k – $195k/yr
**Experience:** 6+ years
**Skills:** Lifecycle Marketing, Iterable, Salesforce, SQL, Snowflake, Marketing Automation, B2B SaaS, Email Marketing, Nurture Campaigns, Project Management
**Posted:** 2026-05-28

> Own lifecycle marketing strategy and execution for cross-sell programs at a high-growth B2B SaaS company, building customer journeys in Iterable and driving multi-product adoption through data-driven campaigns.

## Job Description

## Responsibilities
- Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking
- Analyze lifecycle performance across touchpoints; write Snowflake queries to evaluate what works and what doesn't
- Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed
- Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite
- Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline
- Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs
- Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns (e.g., customer raises new funding round)
- Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

## Requirements
- 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies
- Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV
- Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — can self-serve on SFDC reports
- Experience with marketing automation/email marketing software (Iterable) specifically building multi-step nurture campaigns
- Strong project management instincts — track own work, hit deadlines without being chased, know when to escalate vs. resolve independently
- Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact
- Comfortable operating at the intersection of sales and marketing — understand that sellers have commercial relationships to protect and coordinate accordingly
- Sharp communicator; can synthesize a complicated ops issue into a one-line Slack for a sales leader
- Comfortable operating in a fast-paced environment — energized by experimentation and rapid iteration

## Nice-to-Haves
- Experience with Outreach or similar sales sequencing tools

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