# Senior Marketing Systems and Automation Manager

**Company:** [Cloudflare](https://hotfix.jobs/companies/cloudflare)
**Location:** Austin, TX, New York, NY, San Francisco, CA
**Role:** Revenue Operations
**Salary:** $126k – $184k/yr
**Experience:** 8+ years
**Skills:** Marketing Operations, Cloudflare Os, Marketo, Salesforce, Data Governance, Lead Scoring, Lifecycle Management, Multi-Touch Attribution, Identity Resolution, MarTech, Customer Data Platforms, Zaraz, Demandbase, GDPR, CCPA
**Posted:** 2026-08-14

> Owns day-to-day B2B marketing operations while transforming intake, lead flow, provisioning, governance, and reporting into automated, globally consistent workflows. Requires 8+ years of marketing operations experience, strong Marketo and Salesforce expertise, and experience with data architecture, identity resolution, vendors, and cross-functional technical partnerships.

## Job Description

## Responsibilities

### Run marketing operations
- Own day-to-day marketing operations, including intake, campaign operations, lead flow, and provisioning.
- Direct a distributed contractor bench across architecture, development, and execution.
- Maintain operational rigor while automating repeatable work.

### Governance and systems standards
- Own global data governance and standards for taxonomy, naming, integrations, and access.
- Govern lead scoring, lifecycle, and multi-touch attribution as documented, version-controlled sources of truth.
- Define and manage logic change controls, reviews, and auditability.

### Automation and orchestration
- Use Cloudflare OS as the orchestration hub for intake, provisioning, data hygiene, consent, and reporting workflows.
- Identify opportunities for automation, scope and prioritize builds, and drive implementation.
- Design globally consistent systems that support regional and team-specific needs.
- Measure reductions in manual operational work while maintaining service quality.

### Systems architecture
- Partner with Engineering and Digital Marketing on data-layer schema and identity resolution for a unified account view.
- Set architectural direction for the MarTech ecosystem and unified data layer.
- Support renew, replace, and sunset decisions across the marketing technology portfolio.

### Cross-functional partnership
- Serve as the senior marketing systems partner to BizApps, IT, Engineering, and Business Intelligence.
- Own MarTech budget stewardship with Finance and Procurement.
- Partner with Paid Media, Growth, Web, and AEO/SEO teams.

## First-year outcomes
- Smooth operation of marketing operations with no degradation in lead flow or campaign delivery.
- A documented single source of truth for custom models with change control.
- Measurable reduction in manual work through Cloudflare OS automation.
- A rationalized tool portfolio with clear renew, replace, and sunset decisions.
- An Engineering-aligned data-layer schema supporting automation.
- Successful implementation of digital engine personalization grounded in MarTech stack design.

## Requirements
- 8+ years of hands-on experience running day-to-day marketing operations, including intake, campaign operations, lead flow, and provisioning.
- Proven success identifying, scoping, and driving automation and orchestration that reduced manual work.
- Strong command of data governance, change control, lead lifecycle, lead scoring, and multi-touch attribution.
- Significant experience operating B2B marketing technology stacks, ideally at enterprise scale.
- Deep hands-on expertise with marketing automation and CRM platforms such as Marketo and Salesforce, including integration architecture.
- Experience building standardized systems that support regional or team-specific needs.
- Experience with identity resolution and unified data layers across marketing and engineering systems.
- Ability to work as a peer with Engineering, IT, Business Intelligence, and Procurement partners.
- Vendor and budget management experience, including tool rationalization.
- Experience leading teams or directing contractors and vendors.
- Systems-thinking approach with a focus on automating repeatable work.

## Nice to have
- Server-side tracking and edge technologies such as Zaraz.
- Customer data platforms and consent or privacy frameworks such as GDPR and CCPA.
- Account-based marketing platforms such as Demandbase and intent-data ecosystems.
- Signal-driven, cookieless, and real-time personalization architectures.
- Experience standing up internal automation platforms or replacing SaaS tools with internal builds.

## Compensation and benefits
- Compensation may be adjusted depending on work location.
- Bay Area-based hires: estimated annual salary of **$134,000–$184,000**.
- NYC-based hires: estimated annual salary of **$126,000–$176,000**.
- Eligible to participate in Cloudflare’s equity plan.
- Cloudflare offers a complete benefits package.

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