# Staff Product Manager, Lyft Business Growth

**Company:** [Lyft](https://hotfix.jobs/companies/lyft)
**Location:** San Francisco, CA
**Role:** Product Management
**Salary:** $176k – $220k/yr
**Experience:** 8+ years
**Skills:** Product Analytics, Amplitude, Mixpanel, CRM, Lifecycle Marketing, A/B Testing, Attribution, Experimentation Tools, Growth Loops, Funnel Analysis, Cohort Analysis
**Posted:** 2026-05-13

> Leads growth strategy for Lyft Business, owning acquisition, activation, retention funnels, and building lifecycle infrastructure. Partners with PMs, marketing, engineering; requires 8+ years PM experience with growth impact and quantitative rigor.

## Job Description

## Responsibilities
- Define the growth strategy across the Lyft Business funnel: acquisition, activation, conversion, retention, and expansion. Set the north-star metrics and segment-level targets that anchor portfolio prioritization.
- Build the growth stack: lifecycle and CRM messaging, in-app activation primitives, attribution, and product analytics. Define what is shared infrastructure vs. vertical-specific and lead the engagement model with vertical PMs.
- Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value.
- Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds.
- Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests.
- Be the authority on growth performance. Translate funnel data, cohort behavior, and experiment results into the next quarter's prioritization. Represent Lyft Business Growth in exec reviews and cross-org forums.

## Experience
- **8+ years** of product management experience, with a meaningful portion owning growth, lifecycle, or funnel work at scale. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend.
- Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built shared infrastructure that compounded across products.
- Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming.
- Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (**Amplitude**, **Mixpanel**, or similar), and experimentation tooling.
- Comfortable in B2B, B2B2C, or marketplace contexts with multiple customer types whose interests do not always align.
- Exceptional communication and influence at every altitude, from a growth engineer debating instrumentation to a VP sponsoring the revenue target. You move organizations to act.

## Benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match
- Discretionary paid time off (salaried)
- 18 weeks of paid parental leave
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership

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