# Influencer & Brand Partnership Manager

**Company:** [Okta](https://hotfix.jobs/companies/okta)
**Location:** San Francisco, CA
**Role:** Brand Design
**Salary:** $143k – $197k/yr
**Skills:** brand partnerships, influencer marketing, creator programs, Campaign Management, agency management, Content Strategy, brand strategy, Demand Generation, communications, performance measurement
**Posted:** 2026-07-15

> Own and scale Okta's brand partnership campaigns (e.g. McLaren, PGA) and build its first paid creator/influencer program as integrated, always-on channels to reach new audiences with the "Okta secures AI" message. Requires experience running partnerships or influencer programs, campaign thinking, and cross-functional collaboration.

## Job Description

## What you will do
- Own our brand partnership campaigns from the conceptual idea, hero content, derivatives, landing pages, paid amplification, and partner-channel distribution.
- Assist in partner amplification and distribution terms on an ongoing basis.
- Partner with Field and Events on the hospitality and experiential side of our partnerships, making sure the campaign and content built around those moments carries our brand and message.
- Scale a new creator program with a mix of high-volume micro creators, repeat mid-tier partners, and a smaller number of bigger moments that run more like an always-on media channel than a series of one-off posts.
- Design the shape of the creator program, including creator tiers, cadence, and budget allocation, and evolve it as we learn what works.
- Source, evaluate, and retain a creator or influencer agency partner to help the program grow by managing relationships directly, including briefing, content development, and paid amplification of the strongest content.
- Partner closely with Demand Gen and Comms so creator and partnership content aligns with brand voice and connects into the marketing goals across the business.
- Keep every partner and creator execution consistent with our brand, with Okta as the throughline across a wide range of voices and formats.
- Measure and report on performance, including reach, engagement, and brand impact, and use it to sharpen the program over time.

## What experience you have
- Experience running brand partnerships, sponsorships, or influencer and creator programs, ideally in a B2B or technology environment.
- A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner.
- Strong campaign thinking: you plan content, distribution, and measurement together rather than treating them as separate steps.
- Comfort turning ambiguous, still-forming programs into a clear plan and operating model.
- The judgment to keep a brand's presence prominent inside someone else's world or someone else's content.
- Experience partnering across creative, demand gen, and communications teams to connect brand-layer work to the rest of the marketing funnel.
- Strong relationship management skills, both with external partners and agencies and with internal cross-functional teams.
- Comfort operating with real ambiguity on the newer, less-defined parts of the role.
- You can approach work with the big-picture and tactical details in mind. You can take a business goal and turn it into compelling campaign activities.
- You like to move fast and get things done, even if you don't have all of the resources at your disposal.

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