# Demand Generation Manager

**Company:** [Orkes](https://hotfix.jobs/companies/orkes)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $85k – $105k/yr
**Experience:** 3+ years
**Skills:** Paid Search, Linkedin Ads, ABM, HubSpot, 6Sense, Google Ads, Meta Ads, A/B Testing, MarTech, Google Analytics
**Posted:** 2026-02-23

> Executes multi-channel demand generation campaigns including paid search, LinkedIn, ABM, and events to drive pipeline growth for B2B SaaS. Requires 3+ years experience, strong analytics, and hands-on digital marketing expertise.

## Job Description

## Responsibilities
- Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
- Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
- Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
- Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
- Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
- Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

## Requirements
- **3+ years** of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
- Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing **A/B testing**, and presenting performance insights and recommendations to senior executives.
- Expert in **paid search**, and hands-on experience with **LinkedIn Ads**, and other digital channels.
- Deep understanding of **ABM strategies**, including account selection, personalized campaigns, and sales alignment.
- Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
- A results-driven mindset, with a passion for experimentation and a bias for action.

## Nice-to-Haves
- Worked in **B2B SaaS** marketing, particularly in developer-focused or enterprise technology markets.
- Executed campaigns on both **Paid Search** and **LinkedIn** without any agency support.
- Reduced company’s reliance on paid ads by leveraging an **ABM** approach.
- Proficient with **Hubspot** (CRM), **6Sense** and other **Martech** tools.
- Thrive in a fast-paced, high-growth environment and enjoy building programs from the ground up.

## Compensation
- Base salary: **$85,000 - $105,000 USD**.

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