# Lead, Product Marketing Manager, Enterprise

**Company:** [BioRender](https://hotfix.jobs/companies/biorender)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** SaaS, Product Marketing, Sales Enablement, Go-to-Market Strategy, Messaging And Positioning, Product-Led Growth, Enterprise Sales, Analytical Skills, Storytelling, Cross-Functional Collaboration
**Posted:** 2025-09-17

> Leads enterprise product positioning, messaging, and sales enablement for SaaS platform targeting scientific users. Partners with Sales, Product, and Customer Success to craft narratives, launch campaigns, and drive high-value deals. Requires 5+ years in SaaS product marketing with PLG and enterprise experience.

## Job Description

## Responsibilities
- Develop and own enterprise messaging and positioning that resonates with technical, scientific, and non-technical buyers alike
- Partner closely with Sales, Customer Success, and Product to deeply understand our users, translate insights into compelling product narratives, and support the sales process for high value enterprise deals
- Lead sales enablement strategy: create content, training, and collateral to empower the GTM team with tools to drive adoption and revenue
- Launch new enterprise features and offerings with full-funnel campaigns tailored to our largest customer segments
- Analyze market trends, competitive landscape, and customer behavior to refine strategy and drive differentiation
- Serve as the voice of the enterprise customer within BioRender, ensuring we build the right solutions and communicate them effectively

## Requirements
- 5+ years of product marketing experience in SaaS, with a strong track record in PLG and Enterprise sales motions
- Clear track record of developing messaging that resonates with enterprise buyers and complex user ecosystems
- Deep understanding of sales enablement: how to equip GTM teams with the tools and messaging they need and partner with Sales to close deals
- Excellent communication and storytelling skills with a knack for translating complex ideas into compelling narratives
- Strong analytical skills; you're data-driven and know how to back your recommendations with evidence
- Highly cross-functional and collaborative; you work well across Product, Sales, and Customer Success teams

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