# Product Manager, Growth

**Company:** [Plaid](https://hotfix.jobs/companies/plaid)
**Location:** New York, NY
**Role:** Product Management
**Salary:** $191k – $263k/yr
**Experience:** 5+ years
**Skills:** Product Management, Product-Led Growth, funnel optimization, Experimentation, Analytics, Go-to-Market Strategy, sales, Marketing, bi/ds, Fintech, api
**Posted:** 2026-07-20

> Product Manager on the Growth team owning Plaid's self-serve onboarding funnel end-to-end for SMB/long-tail customers. Drive acquisition, reduce friction, build upsell motions, and use experimentation/analytics to optimize revenue efficiency while partnering closely with GTM, Engineering, and Design.

## Job Description

## Responsibilities
- Own and optimize the self-serve funnel end to end, from the onboarding flow through go-live and scaling
- Drive scalable SMB and long-tail acquisition: grow new activated customers, reduce onboarding friction, and improve revenue efficiency
- Build the upsell/cross-sell motion, surfacing intelligent recommendations self-serve or as qualified opportunities for GTM
- Partner with GTM to understand the sales and account management flows, find where handoffs break down, and streamline for greater throughput
- Use funnel analytics, segmentation, and experimentation to find, size, and prioritize the highest-leverage bets
- Partner cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact

## Minimum Qualifications
- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company, including top-of-funnel and activation funnels with quantifiable improvements
- Strong analytical and funnel-optimization skills; comfortable making decisions from experiment and funnel data, and partnering closely with BI/DS
- Track record partnering effectively with GTM teams (Sales, Partnerships, Marketing)
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; can articulate tradeoffs clearly to GTM, Engineering, and cross-functional leadership

## Preferred Qualifications
- Experience in fintech
- Background in API-first or platform businesses
- Familiarity with website experimentation and funnel attribution

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