# Head of Growth & Integrated Marketing

**Company:** [Semgrep](https://hotfix.jobs/companies/semgrep)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $151k – $189k/yr
**Experience:** 10+ years
**Skills:** Marketo, Salesforce, Snowflake, Metabase, Asana, Python, JavaScript, dbt, Zapier, REST APIs
**Posted:** 2026-06-25

> Lead a 7-person team owning integrated campaigns, lifecycle, web, and PLG to drive pipeline and revenue. Requires 10+ years B2B demand gen experience, strong analytics fluency, and technical audience marketing skills.

## Job Description

## What You'll Own
- Lead and develop a cross-functional team of 7 spanning campaign management, lifecycle/email, web, and PLG growth marketing
- Drive integrated campaign strategy across paid, owned, and earned channels — aligned to pipeline targets and business priorities
- Own full-funnel performance tracking: channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis
- Partner closely with Brand, Security Advocacy/Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated and well-resourced
- Serve as the campaign foundation for Partner Marketing and Field — building the core plays and assets that get amplified through partners and adopted across target accounts and regional motions
- Build the operating rhythm for campaign planning, execution, and retrospectives — including sprint-based GTM activation
- Support career growth for both traditional campaign marketers and more technical team members (web dev, growth engineering)
- Translate marketing performance into executive-ready narratives for finance, sales, and leadership stakeholders

## About You
- 10–15 years of B2B marketing experience, with meaningful time in demand gen, integrated campaigns, or revenue marketing
- Proven track record managing multi-discipline marketing teams (campaign, lifecycle, web, and/or growth)
- Equal parts analytical and strategic: comfortable in a Salesforce dashboard or attribution model as well as in a campaign brief
- Deep fluency in funnel metrics, MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and the ability to connect them to business outcomes
- Experience marketing to technical audiences; understand how developers, AppSec engineers, and security practitioners evaluate products
- High emotional intelligence and the range to build genuine relationships across a wide variety of personalities and working styles
- An AI optimist who actively looks for ways to use AI to eliminate friction, from project management and campaign workflows to reporting and content production
- Experience working in or alongside PLG or product-led growth motions is a plus
- Ambition to grow into a VP Marketing or Marketing Leadership role

## Our Stack
Marketo · Salesforce · Snowflake · Metabase · Asana · Slack · Python/JS · dbt · Zapier/Make · Cursor/Claude · Git · REST APIs

## Compensation
The estimated starting annual salary range for this position is $151,000 to $189,000 USD. In addition to base salary, total compensation may include equity, variable compensation, and benefits.

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**Apply:** https://hotfix.jobs/jobs/dab72bca-8363-4342-b1fc-e7548ee64616
**Canonical:** https://hotfix.jobs/jobs/dab72bca-8363-4342-b1fc-e7548ee64616