# Brand & Storytelling Lead

**Company:** [Kaizen Labs](https://hotfix.jobs/companies/kaizen-labs)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $150k – $200k/yr
**Experience:** 6+ years
**Skills:** Brand Strategy, Content Marketing, Executive Communication, Video Production, Social Media, Storytelling, Copywriting, Portfolio Development, Vendor Management, AI Tools
**Posted:** 2026-06-08

> Own and build Kaizen's external brand from scratch: define positioning, produce editorial/video/podcast content, craft executive comms, and drive recognition across government, tech, and investors. Requires 6-10 years building brands that matter, strong writing, and comfort operating solo with contractors.

## Job Description

## What You'll Do
- Define and execute Kaizen's external brand strategy — what we stand for, how we show up, and how we build recognition across government, tech, and the public
- Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map
- Write and produce executive communications that travel — board updates, investor narratives, op-eds, media appearances
- Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought
- Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials
- Quarterback external vendors and contractors — PR firms, video production, freelancers — and direct their output without being dependent on them

## What You'll Bring
- 6–10 years building brand and content at a company where the brand actually mattered — not maintaining it, building it
- A portfolio that shows range and point of view: editorial content, brand systems, video storytelling, executive comms — and evidence that your work traveled beyond its original channel (a portfolio link is required as part of your application)
- Sharp instincts for narrative and positioning — you think about why something should exist before you make it
- Comfort operating as a one-person function with contractors underneath you, not a peer team around you
- AI-native workflow: you use tools to scale your output and stay ahead of what's possible
- Strong writing skills — good enough to ghost-write for executives and produce editorial content that earns an audience on its own

## Strong Candidates May Also…
- Have built a brand function from scratch at an early-stage company — before there was a playbook
- Have experience in govtech, defense tech, or any sector where the buyer is skeptical and the mission is serious
- Have grown an audience on their own — a newsletter, a channel, a following — and understand distribution from the inside

## What Kaizen Offers
**Health & Insurance**
- Comprehensive medical through Oxford/United — Gold and Platinum PPO plans, with 85% of premiums covered on the Platinum plan and a $0 employee premium option
- Dental through Guardian PPO and vision through Beam, with 99% of employee premiums covered and 50% for dependents
- $100,000 in fully paid life insurance
- FSA and Dependent Care FSA
- 401(k) access through Guideline

**Family & Time Off**
- 16 weeks of fully paid parental leave for birthing parents; 10 weeks fully paid for non-birthing parents
- Unlimited PTO, closed for all federal holidays, and company-wide winter break the week of Christmas

**Office & Remote Setup**
- Up to $750 one-time home office or desk setup stipend for NYC-based employees; $500 for remote employees
- $50/month commuter benefit (company contribution)
- Expensed lunch 3x a week while in the office
- Company-provided laptop

**Wellness**
- Fully covered gym membership at Grindhouse — right across the street from our office at 47 W 17th St (and in Williamsburg); $225/month value
- For remote employees, $100/month dedicated to gym or physical fitness reimbursement
- $300/quarter pet care stipend

**Stipends**
- $100/month utility stipend
- $500/year professional development
- $250/year recreation

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