# Product Marketing Manager

**Company:** [Propel](https://hotfix.jobs/companies/propel)
**Location:** Remote
**Role:** Product Marketing
**Salary:** $125k – $175k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Positioning, Messaging, Go-to-Market Strategy, Lifecycle Marketing, Customer-Facing Copy, Audience Research, Market Research, Experiment Design, Conversion Analytics, Revenue Analytics, Adoption Analytics, Engagement Analytics, Healthcare Marketing
**Posted:** 2026-08-20

> The Product Marketing Manager will bring consumer products for savings and healthcare access to market through positioning, messaging, lifecycle communications, and measurable go-to-market strategies. The role requires 5+ years of product marketing experience, exceptional writing, audience insight, and strong analytical experimentation skills.

## Job Description

## Responsibilities
- Build a deep understanding of audiences, including their needs, motivations, perceptions, and sources of confusion.
- Define and test differentiated positioning, value propositions, naming, and messaging.
- Write clear customer-facing copy for product launches and lifecycle communications.
- Lead go-to-market and lifecycle plans that drive discovery, activation, and repeat engagement.
- Bring audience and market insight into product development from strategy through launch and iteration.
- Define success measures, design experiments, and use adoption, engagement, conversion, and revenue data to evaluate impact.

## Requirements
- 5+ years of experience in product marketing or a closely related role, ideally in consumer technology.
- Exceptional writing skills and ability to make complex products clear, compelling, and trustworthy.
- Track record developing positioning and messaging and leading go-to-market strategy for new or evolving products.
- Hands-on experience writing lifecycle communications supporting onboarding, engagement, retention, or reactivation.
- Strong audience orientation and practical use of qualitative and quantitative insights.
- Experience setting measurable goals, designing experiments, and evaluating adoption, engagement, conversion, and revenue data.
- Ability to operate autonomously in a fast-moving, ambiguous environment and build cross-functional alignment.

## Nice to Have
- Experience marketing products in benefits, healthcare, Medicare, fintech, or another complex or highly regulated consumer category.

## Compensation & Benefits
- Expected compensation: **$125,000–$175,000**.
- 20 days of PTO.
- 4% 401(k) match.
- $10,000 lifetime spend toward Carrot Fertility.
- Medical, dental, and vision options.
- Other health and mental-health benefits and perks.
- Remote-friendly work environment; optional in-person retreats a few times per year.

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