# Field Marketing & Growth Lead

**Company:** [Siftstack](https://hotfix.jobs/companies/siftstack)
**Location:** San Francisco, CA
**Role:** Growth Marketing
**Salary:** $125k – $175k/yr
**Experience:** 4+ years
**Skills:** Field Marketing, Event Marketing, Growth Marketing, Community Building, Twitter, CRM, Marketing Automation, Revenue Operations, Pipeline Attribution, Video Production, Photography, Content Marketing, Event Sponsorships, Employer Branding, Event Logistics
**Posted:** 2026-09-02

> Own Sift’s field marketing, events, community, and employer-brand programs while turning in-person activity into measurable pipeline and online content. The role requires 4+ years of relevant experience, a Bay Area hard-tech network, strong operational execution, and comfort with both brand and funnel attribution.

## Job Description

## Responsibilities
- Own the annual event calendar, budget, and return on investment; apply event scoring to booths, walks, and passes.
- Build and run owned events including dinners, roundtables, and hosted formats.
- Establish a recurring San Francisco community program for the Bay Area hardware and autonomy community.
- Turn hosted and attended events into clips, photos, and Twitter posts.
- Grow the company’s Twitter presence and enable employees to post alongside the company account.
- Partner with RevOps to improve attribution and report opportunity and event-sourced pipeline metrics.
- Systematize booth execution, including assets, shipping and staffing runbooks, collateral, lead capture, and 48-hour follow-up.
- Develop employer-brand programs such as Working at Sift and Why I Joined, featuring engineers in content.
- Own speaking submissions and sponsorships in coordination with communications.
- Measure marketing programs, discontinue those that do not convert, and scale successful programs.
- Direct video, photography, editorial, and rapid content production.
- Manage contracts, deposits, shipping deadlines, badge scanners, and vendor invoices.
- Build invite lists and run campaigns using CRM and marketing automation tools.
- Travel approximately once monthly for industry events during season, regularly to Los Angeles, and periodically to Washington, DC.

## Requirements
- 4+ years of experience in field marketing, growth, events, brand, or community, with ownership of a calendar, budget, and measurable target.
- Experience helping a company become a desirable workplace, with clear ownership of the work performed.
- Demonstrated ability to turn in-person events into online content and engagement.
- Strong Twitter presence or fluency, particularly in hard tech and defense tech.
- Track record of running successful hosted events or community formats.
- Bay Area network in hard tech, defense tech, robotics, or autonomy.
- Ability to balance brand experience with measurable funnel and attribution outcomes.
- Production skills across video, photography, and editorial content.
- Strong operational execution across contracts, vendors, logistics, and event follow-up.
- Comfort with CRM and marketing automation systems.
- Willingness to travel.
- U.S. Person status required for ITAR/EAR compliance.

## Nice-to-haves
- Experience marketing in NDA-constrained environments.
- Experience opening a new market or city.
- Relationships with San Francisco venue, production, and experiential vendors.
- Experience with partner marketing and co-marketing, including shared booths and co-hosted events.

## Compensation
- $125,000–$175,000 per year.
- Equity and benefits.

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