# Senior Product Marketing Manager, IT

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** Austin, TX, Seattle, WA, San Francisco, CA, New York, NY
**Role:** Product Marketing
**Salary:** $153k – $213k/yr
**Experience:** 5+ years
**Skills:** Product Marketing, Positioning, Messaging, Product Launches, Sales Enablement, Technical Products, It Infrastructure, Identity Management, Compliance, Security, Ai In Marketing, Competitive Analysis, Deck Building
**Posted:** 2026-07-06

> Senior Product Marketing Manager to own positioning, messaging, launches, and sales enablement for Rippling's fast-growing IT platform (unified identity, devices, compliance). Ideal for product-minded technical background (PM/TPM/SE) who can learn GTM, write sharp narratives, and leverage AI in workflows.

## Job Description

## Responsibilities
- Own the positioning, messaging, and narrative for the full IT product surface — sharpening the story against the buyer, the competitor, and what's changing in the AI era.
- Run launches end-to-end, from beta through GA through scaling motion: launch plans, assets, enablement, and the post-launch feedback loop back into product and strategy.
- Build the sales enablement that moves deals — decks, battlecards, demo narratives, objection handling, and the training that gets the field fluent fast.
- Partner with growth, content, field, and events to make sure the message lands in-market — and stays consistent across every touch.
- Write launch posts, customer stories, briefs, internal narratives, and sharp content that compounds.
- Lead by example as an AI-native marketer, building workflow around agents for research, drafting, competitive analysis, asset production.

## Requirements
- Experience working with technical products – could be as a PM, TPM, Sales Engineer – lived and breathed a product.
- Strong strategic instincts: segmentation, competitive analysis, message hierarchy, launch thesis — opinionated and proactive.
- Comfort talking about technical products in IT, infrastructure, identity, compliance, security. Can relate to IT admins, CIOs, or CISOs.
- Outstanding writing and deck-building skills. Can take a fuzzy product idea and turn it into a sharp narrative.
- Bias to ship: move quickly, own the work end-to-end, set the pace and urgency for launches.
- A working point of view on AI in marketing — what you're using daily, where it works, where it doesn't.

## Nice-to-Haves
- Prior product marketing experience (not strictly required).
- AI-native approach to marketing workflows.

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