# Web Product Manager

**Company:** [Doppel](https://hotfix.jobs/companies/doppel)
**Location:** Remote
**Role:** Product Management
**Salary:** $140k – $170k/yr
**Experience:** 6+ years
**Skills:** web product management, digital experience, ux, cro, google analytics 4, A/B Testing, optimizely, vwo, webflow, WordPress, headless cms, SEO, Wireframing
**Posted:** 2026-07-14

> Own strategy, creation, and optimization of high-impact marketing websites at the intersection of Product Marketing, Design, and Web Engineering. Drive conversion through roadmaps, wireframes, A/B testing, analytics, and cross-functional execution. 6+ years in B2B web/growth product management required.

## Job Description

## Own and Evolve Key Web Experiences
- Audit current site and identify gaps across product, features, use cases, and industry pages.
- Define roadmap for new page creation and refreshes, prioritizing by business impact, SEO potential, and user needs.
- Manage web properties as a product, balancing immediate marketing needs with long-term technical and strategic health.

## Partner Closely with Product Marketing (PMM)
- Translate product positioning and messaging into compelling, web-native experiences.
- Collaborate with PMM to refine narratives for clarity, differentiation, and digital effectiveness.
- Act as the voice of the web user, optimizing for readability, searchability, and conversion.

## Lead Page Strategy
- Lead creation of new pages from concept to launch, including content, structure, and wireframes.
- Ensure pages meet best practices for performance, accessibility, and SEO.

## Lead Cross-Functional Execution
- Work with Design and Web Engineering to bring pages to life efficiently.
- Proactively remove blockers, make decisions, and maintain project momentum.

## Continuously Optimize and Improve
- Evaluate performance using Google Analytics, heatmaps, and A/B testing.
- Identify and test improvements for clarity, engagement, and conversion.
- Iterate on experiences to align with company goals and growth targets.

## Requirements
- 6+ years as Web Product Manager or Digital Experience role, focused on B2B marketing or growth.
- Track record defining, launching, and optimizing high-traffic marketing websites.
- Strong understanding of web design principles, UX, and CRO methodologies.
- Proficiency with web analytics (Google Analytics 4) and A/B testing tools (Optimizely, VWO).
- Excellent communication to bridge marketing, design, and technical teams.
- Experience with CMS platforms (Webflow, WordPress, headless CMS) and SEO best practices.
- Bias for action; ability to take vague concepts to polished, measurable results.

## Nice-to-Haves
- Experience in high-growth SaaS environment.
- Good eye for design.
- Experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web.

## Similar roles

- [Product Lead, Platform](https://hotfix.jobs/jobs/a1d7a913-13fc-4a54-8701-3243063af98f) - Astra - Remote - $140k – $225k/yr
- [Senior Product Manager (CTG)](https://hotfix.jobs/jobs/9b6103d1-3868-4f47-a318-110a779d6819) - Black Canyon Consulting - Bethesda, MD - $140k – $160k/yr
- [Lead Product Manager, Consumer Product](https://hotfix.jobs/jobs/9d69f32e-bebf-47af-a6a2-3d7f20bef20b) - Truv - Remote - $140k – $190k/yr
- [Sr. Product Manager, Core Saving Experience](https://hotfix.jobs/jobs/d4f0a59a-4795-400b-bad2-5231de5a0657) - Pinterest - Remote - $140k – $288k/yr
- [Sr. Product Manager, AI/ML Personalization](https://hotfix.jobs/jobs/23805d67-932d-4ba8-a664-85b1df7fc4dc) - Pinterest - Remote - $140k – $288k/yr

**Apply:** https://hotfix.jobs/jobs/d7e3aad8-91e2-4f82-bdc0-5bd75928b5f3
**Canonical:** https://hotfix.jobs/jobs/d7e3aad8-91e2-4f82-bdc0-5bd75928b5f3