# Manager, Field Marketing - US Majors Financial Services

**Company:** [Snowflake](https://hotfix.jobs/companies/snowflake)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $143k – $188k/yr
**Experience:** 8+ years
**Skills:** B2B Marketing, Field Marketing, SaaS, Financial Services, People Management, Account-Based Marketing, Salesforce, Marketo, Demandbase, 6Sense, Pipeline Attribution, Marketing Analytics
**Posted:** 2026-09-09

> Leads field marketing strategy and a small team supporting major US financial services accounts, combining executive programs, sales alignment, campaign analytics, and hands-on execution. Requires enterprise B2B marketing experience, people management, and familiarity with CRM and marketing automation platforms.

## Job Description

## Responsibilities
- Own and execute field marketing strategy for the US Majors Financial Services vertical, tailoring programs to industry regulations, modernization trends, and enterprise buying cycles.
- Lead, mentor, and empower two field marketing individual contributors while remaining hands-on in high-impact initiatives.
- Design and execute 1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing programs, and customer experiences.
- Align with sales leadership, account executives, SDRs, and ecosystem partners on territory goals, target accounts, and revenue objectives.
- Coordinate with Product Marketing, Account Based Marketing, Growth Marketing, Partner Marketing, and Industry Solutions teams.
- Track and optimize account engagement, opportunity acceleration, pipeline impact, campaign ROI, and field marketing budgets.
- Foster team development through career pathways, feedback, and coaching.
- Travel up to 40% of the time and work a hybrid schedule of 2–3 days per week in the office.

## Requirements
- 5+ years of B2B field marketing experience in enterprise software or SaaS.
- Experience supporting high-value enterprise accounts; Financial Services or FinTech experience strongly preferred.
- 2+ years of direct people management experience, including coaching and developing individual contributors.
- Ability to balance strategic planning with hands-on execution.
- Strong executive presence and experience partnering with enterprise sales leaders and cross-functional stakeholders.
- Experience analyzing campaign performance, tracking pipeline attribution, and managing marketing budgets.
- Familiarity with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, Demandbase, or 6sense.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Must be legally authorized to work in the United States without restriction.

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