# Data Scientist, Marketing

**Company:** [Figma](https://hotfix.jobs/companies/figma)
**Location:** Remote
**Role:** Data Science
**Salary:** $140k – $348k/yr
**Experience:** 5+ years
**Skills:** SQL, Python, R, Statistics, Experimentation, Causal Inference, Media Mix Modeling, Multi-Touch Attribution, Segment, Amplitude
**Posted:** 2026-06-11

> First Data Scientist supporting Brand Marketing at Figma. Build measurement frameworks, attribution models, and ML solutions to evaluate brand investments and drive marketing strategy.

## Job Description

## What you'll do at Figma

- Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation
- Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making
- Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement
- Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact
- Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders
- Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business
- Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions

## Requirements

- 5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments
- Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data
- Advanced proficiency in SQL and experience using Python, R, or similar tools to conduct analysis and build scalable measurement solutions
- Proven ability to influence senior non-technical leaders and cross-functional teams by translating complex analyses into clear, actionable recommendations

## Nice-to-haves

- Experience with media mix modeling (MMM) or multi-touch attribution (MTA) methodologies
- Hands-on experience with marketing data platforms such as Segment, Amplitude, or similar tools
- Experience working in a B2B SaaS or PLG environment

## Similar roles

- [Data Scientist, Finance](https://hotfix.jobs/jobs/8d6d4bb7-01b4-42a4-a859-4836211ed297) - Figma - Remote - $140k – $348k/yr
- [Data Scientist - Production Engineering](https://hotfix.jobs/jobs/e6d340c6-525a-4dd0-a505-776291e14729) - Cordial - Remote - $140k – $175k/yr
- [Forward Deployed Marketing Data Scientist](https://hotfix.jobs/jobs/ed4052b4-b170-4b72-b2c5-f1250c8c6e78) - Hightouch - Remote - $140k – $220k/yr
- [Data Scientist, All Levels](https://hotfix.jobs/jobs/9f4162b1-31d2-49b1-8256-4b4fe43e224e) - Ramp - New York, NY - $137k – $297k/yr
- [Data Scientist](https://hotfix.jobs/jobs/b7408d24-691d-43c8-866d-329b0c670280) - Figma - Remote - $136k – $338k/yr

**Apply:** https://hotfix.jobs/jobs/d75becde-71b1-45db-a6b6-d649cf050500
**Canonical:** https://hotfix.jobs/jobs/d75becde-71b1-45db-a6b6-d649cf050500