# Growth Workflow Specialist, Organic Growth

**Company:** [Kraken](https://hotfix.jobs/companies/kraken)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $92k – $192k/yr
**Experience:** 3+ years
**Skills:** SEO, aeo, cms, LLMs, content automation, programmatic seo, Workflow Automation, ai content generation, Competitive Intelligence, Data Analysis
**Posted:** 2026-07-24

> Automate and scale Kraken's organic growth engine by building SEO/AEO workflows, content brief pipelines, LLM visibility monitoring, and deployment automation. Requires 3+ years technical SEO experience, systems thinking, and comfort translating strategy into scalable automations.

## Job Description

## Responsibilities
- Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment.
- Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement.
- Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts.
- Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer.
- QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment.
- Define knowledge base inputs for the organic growth agents, including content rules, standards, and market specific requirements.
- Extend systems thinking to other growth levers as the engine scales, including CRO content, onboarding copy, localization workflows, and beyond.

## Requirements
- 3+ years in SEO with strong technical understanding of crawling, indexing, and ranking; think about content as a system.
- Familiarity with AEO and LLM visibility concepts; understand how AI answer engines work and what it takes to appear in them.
- CMS and content pipeline experience; comfortable working with content management systems and automated content deployment workflows.
- Systems thinking; able to map an organic content workflow as a series of triggers, decisions, actions, and measurements.
- Data comfort; able to interpret organic performance data, identify what's working, and define what an agent should optimize for.
- Strong written communication; workflow specs become the build team's blueprints with precision.

## Nice-to-Haves
- Experience with programmatic SEO or content automation at scale.
- Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms.
- Background in regulated industries where content compliance adds complexity.
- Any hands-on experience with workflow automation or no-code orchestration tools.
- Experience with AI content generation tools or LLM APIs.

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