# Senior Product Manager - Identity

**Company:** [ZoomInfo](https://hotfix.jobs/companies/zoominfo)
**Location:** Bethesda, MD, Vancouver, WA, Waltham, MA
**Role:** Product Management
**Salary:** $126k – $198k/yr
**Experience:** 5+ years
**Skills:** SQL, Snowflake, Tableau, Looker, Identity Resolution, Entity Matching, Probabilistic Matching, Data Quality, Privacy Regulations, BI Tools
**Posted:** 2026-03-27

> Leads product strategy and roadmap for identity resolution engine, improving match rates for visitor-to-person and IP-to-company identification in B2B SaaS platform. Requires 5+ years PM experience in data products, technical fluency in SQL/Snowflake/BI tools, and cross-functional leadership.

## Job Description

## What You'll Do

### Strategic Leadership
- Own product strategy and roadmap for identity resolution, defining vision and success metrics that drive measurable improvements in match rates and customer value
- Identify and prioritize opportunities to enhance identity resolution through new data sources, improved algorithms, and better data quality
- Evaluate, negotiate, and integrate 3rd party data partnerships that expand identity coverage and accuracy
- Define and track core metrics including visitor-to-person match rates, IP-to-company accuracy, coverage, latency, and downstream revenue impact
- Partner with product marketing, sales enablement, and customer success to position identity capabilities and drive adoption

### Execution Excellence
- Deliver measurable improvements to identity resolution performance through rigorous prioritization, rapid experimentation, and iterative execution
- Diagnose and resolve data quality issues that impact match rates, customer trust, and product experience
- Build scalable monitoring and alerting systems that track identity resolution health and enable proactive issue detection
- Create frameworks for evaluating new data sources and measuring their incremental impact on resolution performance
- Conduct deep discovery using data analysis, customer interviews, and competitive research to uncover opportunities for improvement

### Cross-Functional Partnership
- Partner with Platform, Application, and Data teams to ensure seamless integration of identity data into customer-facing products
- Collaborate with data science and engineering to solve complex problems in entity resolution, probabilistic matching, and signal enrichment
- Work with analytics teams to instrument metrics, build dashboards, and enable data-driven decision making
- Enable go-to-market teams through training, documentation, and competitive positioning
- Ensure compliance with global privacy regulations (GDPR, CCPA) and maintain privacy-by-design principles

## What You Bring

### Required Qualifications
- 5+ years of product management experience in data-intensive B2B SaaS environments, with focus on data products, identity systems, or platform-level capabilities
- Deep understanding of identity resolution, entity matching, IP-to-company mapping, visitor identification, and the evolving privacy landscape
- Technical fluency with **SQL**, **Snowflake**, and BI tools (**Tableau**, **Looker**) - ability to independently analyze data, diagnose issues, and make data-driven decisions
- Proven track record identifying, diagnosing, and resolving data quality issues at scale with understanding of coverage, accuracy, and freshness trade-offs
- Cross-functional leadership - demonstrated ability to influence and align engineering, product, data science, and go-to-market teams without formal authority
- Customer-centric mindset with experience optimizing adoption funnels and driving engagement for technical products
- Excellent communication skills - ability to translate complex technical concepts into clear, value-based narratives for executives and customers
- Bias for action - track record of moving quickly from insight to execution with iterative, test-and-learn approach
- B2B SaaS experience with enterprise data products, platform products, or GTM tools

### Preferred Qualifications
- Experience with AdTech, MarTech, or Real-Time Bidding (RTB) ecosystems
- Background in data science, engineering, or analytics prior to product management
- Experience with customer data platforms, audience targeting, attribution, or cookieless solutions
- Familiarity with 3rd party data sourcing, evaluation, and integration
- Experience with probabilistic matching, entity resolution, or graph-based identity systems
- Knowledge of data privacy regulations and their product implications
- Experience in sales intelligence, marketing technology, or revenue operations domains

## Similar roles

- [Senior Product Manager](https://hotfix.jobs/jobs/c61b2128-4597-478a-aca6-914a3b55ef39) - ZoomInfo - Waltham, MA - $126k – $198k/yr
- [Senior Product Manager](https://hotfix.jobs/jobs/65989178-55a6-4a7e-bb3e-7bd369ea39a8) - ZoomInfo - Remote - $126k – $198k/yr
- [Senior Product Manager](https://hotfix.jobs/jobs/1d3c74cc-2715-419a-aa7b-9d7e4610fb07) - ZoomInfo - Remote - $126k – $198k/yr
- [Senior Product Manager, AI Data Foundation](https://hotfix.jobs/jobs/2d4d5a3f-03c0-4c8a-a7d0-c2598e6e414c) - ZoomInfo - Waltham, MA - $126k – $198k/yr
- [Senior Product Manager](https://hotfix.jobs/jobs/7eeb86fb-088d-46bd-b327-12dc6d4fef06) - ZoomInfo - Waltham, MA - $126k – $198k/yr

**Apply:** https://hotfix.jobs/jobs/d5f3d2d6-a597-4bdb-bbad-b7085d1f7141
**Canonical:** https://hotfix.jobs/jobs/d5f3d2d6-a597-4bdb-bbad-b7085d1f7141