# Product Marketing Manager, Growth

**Company:** [Stripe](https://hotfix.jobs/companies/stripe)
**Location:** Remote
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Growth Marketing, Lifecycle Marketing, A/B Testing, Email Marketing, In-Product Messaging, Marketing Automation, Experimentation Frameworks, MarTech, Data Analysis, Copywriting, B2B SaaS, Product-Led Growth, Cross-Functional Collaboration, AI Tools
**Posted:** 2026-05-11

> Develops messaging and content strategies for self-serve user journeys, owns growth marketing programs across onboarding and expansion, and drives experiments to boost activation and upsell in B2B SaaS. Requires 5-7 years in product/growth marketing with strong analytical and writing skills.

## Job Description

## What you’ll do

- Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption.
- Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time.
- Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns.
- Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action.
- Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve.
- Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content.
- Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.

## Who you are

**Minimum requirements**
- 5-7 years of relevant work experience in product marketing, growth marketing, lifecycle marketing, or a related field.
- At least 3 years of experience in B2B SaaS or platform environments, ideally working with self-serve or product-led growth motions.
- Demonstrated experience developing lifecycle or growth marketing programs — including email, in-product messaging, or onboarding flows — with measurable results.
- Track record of working cross-functionally with product, engineering, and data teams to ship growth initiatives.
- Strong writing skills with a portfolio of customer-facing content or campaigns.

**Preferred qualifications**
- Experience working with developer or startup audiences.
- Familiarity with experimentation frameworks and growth metrics (activation rates, conversion funnels, retention).
- Experience with marketing automation platforms and growth tooling (email platforms, dashboard modules, A/B testing frameworks).
- Background in payments, fintech, or infrastructure platforms.
- Experience managing global/localized campaigns across multiple markets.

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