# Creative Lead

**Company:** [Unto Labs](https://hotfix.jobs/companies/unto-labs)
**Location:** San Francisco, CA
**Role:** Brand Design
**Experience:** 5+ years
**Skills:** Figma, After Effects, Premiere, Motion Design, Graphic Design, Video Production, Design Systems, Brand Messaging, Visual Design, Campaign Creative
**Posted:** 2026-03-17

> Leads brand identity, messaging, visual design, and campaigns for a blockchain infrastructure company. Translates technical concepts into compelling stories for developers and mainstream audiences, building the creative function from scratch. Requires 5+ years experience and proficiency in Figma, After Effects, Premiere.

## Job Description

## Responsibilities
- Define and evolve Unto Labs' brand identity, visual language, messaging, and creative direction across all channels
- Lead the development and refinement of core brand messaging for key audiences across developer, partner, and mainstream user communities
- Design and deliver campaign creative for product launches, developer events, and ecosystem milestones
- Build design systems and templates that scale across web, social, print, and event collateral
- Translate complex technical concepts, such as consensus protocols, cryptography, and distributed systems, into compelling and understandable visual and narrative stories for non-technical audiences
- Collaborate closely with engineers and product leads to highlight the story behind what we're building
- Lead creative efforts for press and major launches, coordinating visuals, messaging, copy, and multimedia for maximum impact

## Qualifications
- 5+ years in a creative role spanning brand, messaging, and multimedia, ideally at a technology company or creative studio
- Experience shaping stories and messaging for highly technical products to both developer and mainstream audiences
- Proven ability to build a brand's visual and messaging identity from early stage
- Active side projects, personal creative work, or independent practice
- Proficient in modern design tools (Figma, After Effects, Premiere, or similar)
- Comfortable operating in ambiguity and moving quickly at a startup

## Nice to Have
- Experience in video production, such as concepting, shooting, editing
- Experience in graphic and motion design for brands, campaigns, and editorial
- Portfolio demonstrating range: brand campaigns, video, motion graphics, and editorial design

## Compensation and Benefits
- Competitive salary commensurate with experience
- Significant equity and upside potential
- Flexible work environment
- Unlimited vacation policy
- Health insurance
- Hardware and production tool allowance
- Conference and learning budget

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