# Narrative and Brand Lead

**Company:** [Valon](https://hotfix.jobs/companies/valon)
**Location:** New York, NY
**Role:** Recruiting
**Salary:** $143k – $190k/yr
**Skills:** Content Writing, Storytelling, Messaging Frameworks, Recruiting Metrics, Distribution Strategy, Proof Development, Founder Voice, Content Creation, Narrative Building, Persuasion
**Posted:** 2026-01-11

> Builds and operates Valon’s narrative and external brand engine to create credible storytelling, high-signal content, and recruiting assets that drive talent conversion and hiring outcomes. Partners across functions to turn internal proof into external credibility through founder voice and targeted distribution.

## Job Description

## What You'll Do

### Build the Reputation Engine (system > one-offs)
- Create Valon’s messaging spine: the simplest credible story that talent repeats
- Build a proof map (public vs private vs proxy proof) and a living proof bank (stories, artifacts, case studies, technical proof, “why I joined” narratives)
- Turn milestones into compounding credibility (not single announcements)
- Run founder + company voice with high taste
- Operate a weekly founder input loop (voice notes, meeting capture, interviews)
- Draft → review → publish with minimal founder time
- Ship high-signal content across:
  - founder POV posts
  - memo-style longform
  - talent density stories (“why I joined”)
  - technical/product deep dives (with internal partners)

### Build recruiting conversion assets (the “risk-kill” pack)
- Create and iterate offer-stage assets used directly in closing:
  - “Why Valon” deck
  - FAQ + objection handling
  - proof appendix (metrics you can share, anonymized outcomes, architecture signals)
  - role sell-sheets / pitch talk tracks
- Partner with recruiting/RecOps to instrument outcomes and iterate fast:
  - decline reasons
  - offer acceptance
  - candidate perception before first call

### Distribution (in service of outcomes)
- Build a lightweight distribution map (who matters, where they pay attention, what earns trust)
- Drive earned/partner distribution when it clearly increases credibility with the audiences we hire from
- Keep focus on owned assets that move candidates already in-funnel, then amplify the best ones
- Over time: compounding credibility that helps fundraising

## Who You Are
- Can compress complexity into a credible narrative people repeat
- Write founder voice at a high bar (specific, opinionated, true—never hypey)
- Manufacture proof under constraints (can’t share everything, still make it feel real)
- Have distribution instincts and the discipline to prioritize what moves conversion
- Treat recruiting outcomes like product metrics (instrument → iterate)
- Ship weekly. You don’t need perfect conditions

Background-wise, intentionally broad. You might come from:
- writing/editing with strong operating instincts
- chief of staff / comms-heavy operator roles
- recruiting leadership with exceptional persuasion + storytelling
- product / growth / deployment strategist profiles with a comms spike
- technical program/storytelling hybrids

## Compensation
- Competitive salary with a meaningful stake in the company via equity, and 401k plan. NB: The base salary range reflects multiple levels. We assess level based on a combination of past experience and interview performance

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