# Organic Search Manager

**Company:** [Kapitus](https://hotfix.jobs/companies/kapitus)
**Location:** Remote
**Role:** Content Marketing
**Salary:** $63k – $101k/yr
**Experience:** 7+ years
**Skills:** SEO, Ai Search Optimization, Generative Engine Optimization, Technical Seo, Semrush, Ahrefs, Screaming Frog, Google Analytics 4, Schema, Content Strategy
**Posted:** 2026-06-12

> Lead organic search strategy and AI search optimization (AISO/GEO) to improve visibility, drive qualified traffic, and support brand growth. Requires 7+ years SEO experience and strong technical and analytical skills.

## Job Description

## Organic Search Strategy & Planning
- Assist in the development and execution of comprehensive SEO and AI Search Optimization (AISO/GEO) strategies that support business growth and brand objectives.
- Conduct keyword, prompt, topic, competitor, and search intent research to identify opportunities across the customer journey.
- Assist in building and maintaining organic search roadmaps aligned with company goals and content priorities.
- Identify emerging search trends, algorithm updates, AI search developments, and opportunities to improve organic performance.
- Monitor competitive search landscapes and recommend strategic initiatives to increase market visibility and share of voice.

## AI Search Optimization (AISO/GEO)
- Monitor Kapitus' visibility across AI-powered search and answer platforms, including ChatGPT, Gemini, Perplexity, Claude, and emerging search experiences.
- Evaluate how AI platforms represent the Kapitus brand, products, and expertise.
- Identify opportunities to improve citation frequency, content discoverability, entity recognition, and brand visibility within AI-generated responses.
- Develop recommendations to improve inclusion in AI-powered search experiences.
- Research emerging AI search optimization methodologies and recommend testing opportunities.
- Monitor competitor visibility and share-of-voice across AI search platforms.

## Content Strategy & Search Optimization
- Assist in the development of SEO- and AISO-driven content strategies that support brand awareness, lead generation, customer education, and thought leadership initiatives.
- Create detailed content briefs, outlines, optimization recommendations, and content refresh plans for writers and subject matter experts.
- Conduct content gap analyses and identify opportunities to expand topical authority.
- Support the development of topic ecosystems, thought leadership content, research reports, digital PR initiatives, videos, tools, and other content assets designed to improve organic visibility and authority.
- Ensure content follows SEO, AISO, schema, E-E-A-T, and content quality best practices.
- Develop recommendations for internal linking, content consolidation, content refreshes, and content performance improvements.

## Technical SEO & Website Optimization
- Conduct ongoing technical SEO audits and website health assessments.
- Partner with appropriate stakeholders to ensure recommendations are implemented effectively.
- Monitor website health and proactively identify issues impacting search performance.

## Analytics, Reporting & Insights
- Build recurring reports that translate data into actionable business insights.
- Analyze content and search performance to identify opportunities for optimization and growth.
- Monitor algorithm updates and assess potential impacts on website performance.

## Brand Marketing Collaboration
- Serve as the organic search subject matter expert within the Brand Marketing team.
- Work closely with the Director of Brand Marketing to integrate SEO and AI search best practices into content, PR, website, social media, and campaign initiatives.
- Support digital PR, research, and authority-building programs that contribute to search visibility and brand credibility.
- Collaborate with internal stakeholders and external partners to align organic search initiatives with broader marketing objectives.
- Help educate team members on evolving SEO, AISO, and search marketing best practices.
- Contribute to ongoing discussions around content strategy, website experience, and digital marketing performance.

## Requirements
- Bachelor’s degree in Marketing or a related field; equivalent professional experience will also be considered.
- 7 years of experience in search optimization.
- Experience with AI Search Optimization (AISO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or related disciplines.
- Strong understanding of technical search principles and website architecture.
- Experience conducting technical SEO audits and translating findings into actionable recommendations.
- Understanding of structured data and schema implementation.
- Familiarity with digital PR, authority-building, and thought leadership programs.
- Experience developing search-driven content strategies and detailed content briefs.
- Experience working with search tools and platforms including SEMRush, Ahrefs, Screaming Frog, GA4.
- Strong analytical, problem-solving, and organizational skills.
- Experience working cross-functionally with content, web development, marketing, and agency partners.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.

## Compensation
- Competitive Base Salary Range of $62,800 to $100,800
- Annual Incentive Compensation Eligibility – Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC)

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