# Senior Lifecycle Marketer

**Company:** [Fora](https://hotfix.jobs/companies/fora)
**Location:** New York, NY
**Role:** Growth Marketing
**Salary:** $160k – $220k/yr
**Experience:** 6+ years
**Skills:** CRM, Lifecycle Marketing, HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Segmentation, Journey Design, A/B Testing, SQL, Looker, Amplitude, Marketing Automation, AI Tools
**Posted:** 2026-08-26

> Own end-to-end lifecycle marketing programs that activate, engage, and retain travel advisors, using segmentation, experimentation, analytics, and CRM automation. The role requires 6+ years of lifecycle or related marketing experience and strong cross-functional execution.

## Job Description

## Responsibilities
- Own lifecycle programs spanning advisor activation, progression, retention, reengagement, and event lifecycle from strategy through execution, measurement, and iteration.
- Translate business objectives into hypotheses, segmentation strategies, journey designs, testing plans, and measurement frameworks.
- Build and maintain program roadmaps, balancing new initiatives, journey optimization, and data-driven opportunities.
- Design segmented onboarding and activation journeys to improve time to first booking and first commission.
- Partner with Analytics to identify, test, and scale opportunities that improve advisor productivity and progression.
- Develop milestone-based communications, personalized recommendations, and reengagement journeys.
- Identify advisor-experience friction points and collaborate with Advisor Experience and Product on solutions beyond lifecycle marketing.
- Own testing across messaging, channels, cadence, segmentation, and journey design; use results to optimize, scale, or retire programs.
- Define program metrics, develop performance reporting, and communicate insights and recommendations.
- Partner with RevOps and Data on marketing technology, data flows, and attribution infrastructure.
- Advise Sales, Advisor Experience, Product, Analytics, and other cross-functional teams on lifecycle strategy.
- Guide specialist partners or junior marketers when applicable.

## Requirements
- 6+ years of experience in CRM, lifecycle marketing, marketplace growth marketing, or a related discipline, including ownership of programs or channels from strategy through execution.
- Ability to independently translate ambiguous goals into strategies, hypotheses, execution plans, and launched programs.
- Hands-on experience with a marketing automation or CRM platform such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, or comparable tools.
- Experience building sophisticated segmentation and journey logic.
- Strong analytical skills, including testing plans, cohort and funnel analysis, dashboards, and data-driven decision-making.
- Ability to operate independently, prioritize effectively, and own outcomes.
- Experience collaborating across Sales, Product, Analytics, Data, and customer or advisor experience teams.
- Excellent written communication and judgment in developing messaging for distinct audience segments.
- Active experience using AI tools and a thoughtful perspective on AI applications in lifecycle marketing.

## Nice-to-haves
- Experience in travel, hospitality, or a supply-side marketplace serving providers, hosts, advisors, independent operators, or similar audiences.
- Experience mentoring marketers or directing specialist partners.
- SQL experience.
- Experience with Looker or Amplitude.

## Compensation and Benefits
- Indicative compensation range: $160,000–$220,000 plus equity; final compensation depends on experience and hiring level.
- Unlimited vacation.
- Health, dental, and vision insurance.
- Wellhub memberships.
- 401(k) with company match.
- Commuter benefits.
- Supplemental life insurance.
- Stock options.

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