# Senior Consumer Public Relations Manager

**Company:** [Fetch](https://hotfix.jobs/companies/fetch)
**Location:** Remote
**Role:** Communications
**Salary:** $150k – $175k/yr
**Experience:** 8+ years
**Skills:** Public Relations, Media Relations, Earned Media, Press Releases, Media Pitching, Pr Strategy, Agency Management, Stakeholder Management, Campaign Management, Executive Communication
**Posted:** 2026-06-05

> Lead consumer PR strategy and media relations to drive brand awareness and earned media coverage for a high-growth consumer technology company. Requires 8+ years of PR experience with demonstrated success securing national coverage.

## Job Description

## Role Responsibilities

### Consumer PR Strategy & Storytelling
- Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
- Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
- Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
- Translate business initiatives into culturally relevant narratives that resonate with consumers and media.

### Media Relations
- Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
- Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
- Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
- Manage rapid-response communications opportunities, as needed.

### Campaigns & Partnerships
- Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
- Develop communications strategies around celebrity, creator, and brand partnership programs.
- Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles.
- Support event-based PR, IRL activations, and major company announcements.

### Agency Management
- Lead external PR agency relationships, ensuring alignment with business priorities and measurable performance outcomes.
- Manage budgets, scopes of work, and agency deliverables.
- Provide strategic direction and coaching to agency teams to maximize impact and efficiency.

### Measurement & Insights
- Establish KPIs and reporting frameworks and scorecard to evaluate communications performance.
- Monitor media coverage, industry trends, competitive activity, and emerging opportunities.
- Deliver executive-ready reporting and insights that demonstrate PR's contribution to brand awareness, engagement, and business objectives.

## Minimum Requirements
- 8+ years of experience in public relations, communications, or brand communications.
- Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
- Demonstrated success securing national earned media coverage and managing high-profile campaigns.
- Strong media relationships across consumer, lifestyle, business, and technology outlets.
- Exceptional written, verbal, and presentation skills.
- Experience managing PR agencies and cross-functional stakeholder relationships.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Proven ability to translate complex business strategies into compelling external narratives.

## Preferred Requirements
- Experience working in-house at a consumer technology company.
- Experience supporting product launches and integrated marketing campaigns.
- Familiarity with influencer, creator, and social amplification strategies.
- Experience with executive communications and media training.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.

## Compensation & Benefits
- Base salary range: $150,000 - $175,000.
- Equity in Fetch for full-time employees.
- 401k match: dollar-for-dollar up to 4%.
- Comprehensive medical, dental, and vision plans for employees and pets.
- $10,000 per year in education reimbursement.
- Employee Resource Groups and Inclusion Council participation.
- Flexible PTO, 9 paid holidays, and year-end week-long break.
- 20 weeks paid parental leave for primary caregivers, 14 weeks for secondary caregivers.
- $2,000 Calvin Care Cash incentive for new family members.
- Flexible work environment with hardware/software support for remote work.

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