# Brand and Communications Lead

**Company:** [Bastion](https://hotfix.jobs/companies/bastion)
**Location:** Remote
**Role:** Brand Design
**Salary:** $150k – $225k/yr
**Skills:** brand strategy, communications, public relations, Content Strategy, press relations, messaging, campaign development, social media management, Executive Communication, ai tooling for content
**Posted:** 2026-07-28

> Lead brand positioning, messaging, press, executive visibility, and targeted campaigns for a regulated fintech infrastructure provider. Build market presence from scratch to drive qualified inbound leads and pipeline influence, working directly with the CEO. Fintech experience preferred.

## Job Description

## Work to Be Done

Success in the first 60 days:

**First 15 days: Learn the business and start shipping**
- Learn Bastion’s product, customers, regulatory position, and competitive landscape
- Understand how buyers find us, what matters in sales conversations, and where our story is weak
- Audit our website, content, press, events, and overall market presence
- Ship impactful work in your first week

**By 30 days: Set the direction and build momentum**
- Define the target audiences, messaging, and channels to prioritize
- Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity
- Improve how Bastion shows up across social media, website, and other prioritized channels
- Build an active pipeline of press, events, and speaking opportunities
- Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market
- Launch the first targeted campaigns for the businesses we want to work with
- Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence

**By 60 days: Market sees Bastion**
- Own Bastion’s positioning, voice, and external communications calendar
- Establish a steady cadence of high-signal company news, content, executive communications, and market commentary
- Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it
- Have targeted campaigns live and reaching the right businesses and decision-makers
- Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline
- Know what is working, what is not, and where to focus next
- Operate independently, make good judgment calls, and maintain a high quality bar without slowing down

As a result of your work, we see a fast growing amount of qualified inbound leads and positively influenced qualified leads on the rest of the pipeline.

## Hard Challenges

- Building brand awareness from scratch with no existing playbook, press list, or event history
- Creating a market presence breakthrough to be recognized by key institutions, partners, reporters, and talent
- Earning press in a noisy space dominated by household names by finding newsworthy angles and building reporter relationships
- Adapting messaging for diverse buyers (Fortune 500, financial institutions, fintechs, stablecoin-native payments companies) while maintaining a consistent company story
- Operating as a team of one with the impact of a team of 5 by leveraging AI tooling and contractors while avoiding AI slop in a sensitive space

## Requirements

- Fintech or financial services experience is a strong advantage
- Ability to build brand and communications function while running it with imperfect information
- Strong understanding of how institutions make decisions
- High judgment, ability to operate independently at high velocity
- Experience leveraging AI tooling and contractors while maintaining quality

You will work directly with the CEO on building Bastion’s image, voice, and presence in the market.

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