# Sr. Events Marketing Manager

**Company:** [Rula](https://hotfix.jobs/companies/rula)
**Location:** Remote
**Role:** Growth Marketing
**Salary:** $141k – $157k/yr
**Experience:** 7+ years
**Skills:** Event Marketing, Demand Generation, b2b conference strategy, HubSpot, Apollo, Salesforce, account-based prospecting, Marketing Automation, crm reporting, Budget Management
**Posted:** 2026-07-23

> Sr. Events Marketing Manager owning national conference strategy, execution, and ROI to drive pipeline growth in mental healthcare. Requires 7+ years event marketing experience, large-scale B2B conference expertise, and up to 30% travel.

## Job Description

## Responsibilities
- Own the strategy, performance, and execution of national conference portfolio to drive measurable pipeline growth.
- Establish event tiering, manage budgets, and set ROI targets.
- Partner closely with Sales and Executive leadership to align each activation with commercial goals.
- Collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns.
- Directly manage all central logistics, including vendor relationships, booth design, branding, and swag production.

## Requirements
- 7+ years of related professional Marketing experience, with a focus on event marketing and/or demand generation.
- Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment.
- Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution.
- Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders).
- Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments.
- Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources.

## Nice-to-Haves
- Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral.
- Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts).
- Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually.

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