# Director, Content Marketing - New York, NY

**Company:** [Talkiatry](https://hotfix.jobs/companies/talkiatry)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $175k – $215k/yr
**Experience:** 7+ years
**Skills:** SEO, Content Strategy, Content Marketing, Social Media Marketing, Video Production, HubSpot, Webflow, Airops, Substack, Figma
**Posted:** 2026-05-22

> Build Talkiatry's content engine from scratch as first dedicated content leader. Own strategy across SEO, blog, social, video, and email; hire and lead a 2-4 person team; drive organic growth for a mission-driven mental health platform.

## Job Description

## Strategy & Governance
- Define and execute Talkiatry's end-to-end content strategy across blog, SEO, organic social, video (long and short form), email, and emerging owned channels
- Establish editorial standards, brand voice, and scalable storytelling frameworks
- Build the content roadmap from cold start to compounding: identify gaps, prioritize by impact, and execute with speed
- Align content strategy with GTM, growth, product marketing, clinical, and brand teams

## Organic Growth & SEO
- Own SEO content strategy end-to-end
- Build a publishing engine that drives consistent traffic growth and improves authority in the mental health space
- Develop channel-specific approach to organic social across YouTube, Instagram, TikTok, and LinkedIn
- Leverage tools including Profound, HubSpot, Webflow, and Substack to manage distribution and measure performance
- Develop content to improve citation, sentiment and gain market share in AEO/GEO landscape

## Storytelling & Thought Leadership
- Translate Talkiatry's clinical credibility, patient outcomes, and differentiated model into narratives that resonate with consumer and provider audiences
- Partner with clinicians, executives, and the product team to surface stories worth telling
- Develop thought leadership content positioning Talkiatry as the defining voice on accessible, high-quality mental health care

## AI & Workflow Scalability
- Lead adoption of AI and automation tools (AirOps and others) to accelerate content production, research, and distribution
- Build scalable content workflows for a lean, high-output team

## Team Leadership
- Hire, develop, and lead a team of 2–4 content professionals spanning SEO writing, content creation, editorial, and video production
- Player-coach role: lead strategy, manage the team, and create when needed
- Manage cross-functional relationships across growth, product marketing, clinical, design and operations

## Performance & Measurement
- Define metrics for organic growth, traffic, rankings, social reach, engagement, and content-influenced conversions
- Build a performance culture: data informs decisions
- Track content performance, SEO trends, and audience insights to refine strategy

## Requirements
- 7+ years of content marketing experience with a track record in consumer-facing content (B2C required)
- Proven builder: started content programs from scratch and scaled them
- Strong people management experience with track record of hiring and developing high-performing teams
- Exceptional cross-functional management skills
- Deep, hands-on expertise across SEO, long and short-form editorial, social media, and video
- Genuine embrace of AI and modern content tooling
- Familiarity with tools: AirOps, HubSpot, Webflow, Iterable, Substack, Profound, Figma, YouTube, TikTok, Instagram
- Strong editorial judgment with ability to translate complex/sensitive subject matter into accurate, empathetic, compelling content
- Player-coach mentality
- Genuine passion for mental health, healthcare access, or mission-driven work

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