# Senior Vice President of Business Marketing

**Company:** [Attain](https://hotfix.jobs/companies/attain)
**Location:** Chicago, IL, New York, NY
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** B2B Marketing, Account-Based Marketing, Marketing Automation, Demand Generation, Product Marketing, Sales Enablement, Content Strategy, martech stack, HubSpot, highspot, ai in marketing, ad-tech
**Posted:** 2026-07-22

> Lead B2B marketing strategy and a high-performing team for an ad-tech platform, owning account-based marketing, product marketing, demand generation, content, events, and external brand representation while driving measurable pipeline and revenue outcomes.

## Job Description

## Responsibilities
- Own the strategy for marketing initiatives across Attain's real-time measurement solutions, audiences and insights.
- Create, execute and measure full-funnel, account-based marketing plans for our unique partners across multiple channels.
- Own product marketing and sales enablement: positioning and messaging, GTM planning for product launches, sales content and training, ensuring reps are trained and launch materials are delivered ahead of every major release.
- Build and scale demand generation, lead management and email marketing programs, with accountability for marketing-sourced pipeline.
- Direct content strategy across the website, blog, social channels, case studies, testimonials and video, including AI-assisted content production.
- Oversee competitive and market intelligence, including a formal win/loss program, and turn findings into positioning and sales tools.
- Collaborate with cross functional partners who bring extensive expertise in their respective areas; branding, event management and supporting a dynamic sales team.
- Lead and manage B2B marketing team in their respective areas of expertise and amplify collaboration to enhance creative, brand and event strategy.
- Own Attain's tentpole owned events, including The Outcome Summit, alongside our sponsored and industry event calendar.
- Represent Attain externally: attend industry events, speak at conferences and on panels, and act as a visible ambassador for the brand alongside the executive team.
- Manage external agency and vendor relationships across PR, social and content, including Attain's external Public Relations firm.
- Quantify marketing efforts related to broader business objectives and establish team-wide metrics for ideal revenue driven outcomes.
- Establish strong rapport with broader sales, product, technology and operational leadership teams in order to ensure organization wide alignment to marketing efforts and initiatives.
- Support internal stakeholders including HR, SLT and business development with communications, internal events and company updates.
- Provide thought-leadership related to 'The Outcome' and future potential publications.
- Report performance metrics and indicators to the executive leadership team to identify opportunities for growth.

## Requirements
- 10+ years of B2B marketing experience in the ad-tech industry, with at least 6+ of those years in a senior leadership role; start-up experience is strongly preferred.
- Deep understanding of the ad-tech industry and ability to champion cutting-edge technologies for the evolving agency, partner and vendor landscape.
- Experience leading emerging and established ad-tech brands through strategic planning for account-based marketing and marketing automation.
- Track record of building demand generation and email marketing programs with direct accountability to marketing-sourced pipeline.
- Experience owning product marketing and sales enablement, including product positioning, launch readiness and sales training programs.
- Fluency across the modern martech stack (e.g., Hubspot, Highspot), including evaluating and deploying AI functionality across content and marketing operations.
- Exceptional leadership and managerial skills, with experience building high-performing marketing teams across multiple key B2B disciplines.
- Strong analytical skills with the ability to synthesize large data-sets, key trends and turn those into actionable insights.
- Proven ability to meticulously track marketing spend across all channels and evaluate results for future budget planning.
- Excellent verbal and written communication skills with vast experience translating and engaging non-technical audiences with technical information, as voices of the brand and customer.
- Confident public speaker with a strong industry presence, comfortable presenting at conferences, on panels and in customer-facing settings.
- Bachelor's Degree in Marketing, Business Administration or Communications.

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