# Senior PR Manager

**Company:** [Onxmaps](https://hotfix.jobs/companies/onxmaps)
**Location:** Remote
**Role:** Communications
**Experience:** 8+ years
**Skills:** Public Relations, Communications, Earned Media, Media Relations, Storytelling, Crisis Communications, Agency Management, Journalist Relationships, Project Management, AI Tools
**Posted:** 2026-08-14

> Leads earned media strategy for onX’s Offroad and Backcountry products, developing narratives, managing agency support, building journalist relationships, and advising stakeholders. Requires 8+ years in PR or communications, strong writing and media-relations experience, and sound reputational judgment.

## Job Description

## Responsibilities

### Own PR Strategy for Offroad and Backcountry
- Develop and execute earned media strategies aligned with Offroad and Backcountry business priorities.
- Lead the Offroad PR program directly and manage the agency supporting Backcountry PR.

### Lead Storytelling and Media Engagement
- Translate product priorities, customer insights, technology, partnerships, and Access & Stewardship initiatives into stories for endemic, regional, and national audiences.
- Build trusted media relationships and lead proactive pitching, inbound requests, press materials, product demonstrations, media experiences, and priority media events.
- Serve as an onX spokesperson and prepare executives and subject-matter experts for interviews, speaking opportunities, and other external engagements.

### Integrate PR Across the Business
- Partner with Product, Growth, Community, Paid Marketing, and business leaders to incorporate earned media into product launches, campaigns, and company initiatives.
- Advise stakeholders on narrative, timing, audience, and reputational considerations across a matrixed organization.

### Measure Impact and Protect the Brand
- Monitor coverage, sentiment, industry trends, and emerging issues to improve PR strategy and execution.
- Identify reputational risks and support crisis communications planning and response.
- Use AI and emerging tools for media research, trend monitoring, narrative development, content creation, and campaign measurement, applying editorial judgment, fact-checking, and brand safeguards.

## Requirements
- Eight or more years of progressive experience in public relations, communications, or earned media, including ownership of complex programs, campaigns, or business areas.
- Experience setting PR direction and executing research, pitching, content development, spokesperson preparation, media events, and measurement.
- Strong journalist relationships and a track record of securing meaningful coverage across endemic, regional, and national outlets.
- Excellent written, verbal, and presentation skills.
- Experience directing agency partners and collaborating with Product, Growth, Community, Paid Marketing, and other stakeholders.
- Sound judgment in sensitive issues, reputational risk, crisis communications, and competing stakeholder situations.
- Ability to define PR success measures and use quantitative and qualitative insights to improve execution.
- Experience using AI for research, trend monitoring, insight synthesis, content development, and measurement, with appropriate validation for accuracy, confidentiality, brand voice, and reputation.
- Strong project management skills and ability to prioritize multiple initiatives in a fast-moving environment.
- Bachelor's degree in public relations, communications, journalism, or a related field, or equivalent experience.
- Relevant writing or work samples.
- Permanent US work authorization.
- Ability to travel a few times each quarter for multiple days to attend events, host media, and join the onX team at a corporate office or strategic location.

## Nice-to-Haves
- Passion for the outdoors, public land access, off-roading, and backcountry recreation.
- Established media relationships across offroad, motorsports, outdoor recreation, consumer technology, or adjacent spaces.
- Experience building or scaling PR programs within a high-growth consumer brand, technology company, or outdoor organization.
- Experience supporting multiple products, audiences, or business areas while balancing hands-on execution with agency-led work.
- Familiarity with affiliate-driven publishers and commerce media.

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