# Product Marketing Manager

**Company:** [Folio](https://hotfix.jobs/companies/folio)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Go-To-Market, Go-to-Market Strategy, Messaging, Positioning, Customer Insights, Win-Loss Analysis, Launch Planning, B2B SaaS, Marketplaces, Content Creation
**Posted:** 2026-03-05

> Owns product messaging, positioning, and go-to-market launches for B2B SaaS in hospitality. Partners with product/sales teams, conducts customer analysis, measures impact. Requires 5-7 years product marketing experience at high-growth companies.

## Job Description

## Responsibilities
- Turn customer insights into positioning that changes behavior
- Build narratives from launches; write thoughtful, useful content
- Own messaging and positioning end-to-end in partnership with product, sales, and leadership
- Lead go-to-market for products: scope launches, make tradeoffs, ship, and measure post-launch impact
- Engage in customer calls, sales calls, demos, win-loss analysis
- Write first drafts, build decks; hands-on work without waiting on others
- Plan events, test ads with contractors/agencies as needed

## Requirements
- 5–7 years in product marketing at high-growth B2B SaaS or complex marketplaces
- Explain technical/operational products simply and grounded
- Led GTM for real products, not just features
- Comfortable going deep on customer/sales interactions for signal
- Flexible, wears different hats beyond typical PMM role

## Nice-to-Haves
- Experience in hospitality, travel, fintech, or vertical SaaS
- Genuine interest in hotels

## Similar roles

- [ChatGPT Research Product Marketing Manager](https://hotfix.jobs/jobs/e2330ff9-7f79-4edc-a4cc-1acb5de5af70) - OpenAI - San Francisco, CA - $221k – $245k/yr
- [Product Marketing Manager](https://hotfix.jobs/jobs/420d5bb4-23c3-4db9-a1eb-0ef1fc784aca) - Gauntlet - Remote
- [Product Marketing Manager, Bridge/Stablecoins](https://hotfix.jobs/jobs/7a313821-fae2-4060-8452-767d0fd6fc0e) - Stripe - New York, NY
- [Product Marketing Manager](https://hotfix.jobs/jobs/de2f2e73-76b7-48e6-a02e-f4ed2c25ba12) - Descript - San Francisco, CA - $145k – $165k/yr
- [Founding Product Marketer](https://hotfix.jobs/jobs/165cf469-e5d0-46f4-8a0e-23f0227cbdfb) - Vooma - San Francisco, CA - $175k – $230k/yr

**Apply:** https://hotfix.jobs/jobs/d01e8bc1-ff9a-4c73-b22d-70552513edfb
**Canonical:** https://hotfix.jobs/jobs/d01e8bc1-ff9a-4c73-b22d-70552513edfb