# Customer Advocacy & Communications Manager
**Company:** [Illumio](https://hotfix.jobs/companies/illumio)
**Location:** Sunnyvale, CA
**Salary:** $148K-$178K
**Experience:** 5+ years
**Skills:** G2, Gartner Peer Insights, Customer Advocacy, Case Studies, Testimonials, Customer Communications, Newsletters, Product Updates, Storytelling, Data Analysis
**Posted:** 2026-03-03
> Leads customer advocacy program by building advocate pipelines, creating case studies and testimonials, and managing reference programs. Owns strategic customer communications including newsletters, updates, and engagement campaigns to drive adoption and loyalty in a B2B cybersecurity context. Requires 5+ years experience and strong storytelling skills.
## Job Description
## Responsibilities
- Build and grow a pipeline of customer advocates in partnership with Sales and Customer Success
- Develop compelling case studies, testimonials, and success stories
- Manage and scale customer reference and speaker programs
- Support customer participation in webinars, events, analyst engagements, and media opportunities
- Drive and expand Illumio’s presence on third-party review platforms (e.g., G2, Gartner Peer Insights, marketplaces)
- Package and promote customer stories for internal enablement and external marketing campaigns
- Drive the strategy and execution of customer communications, including newsletters, announcements, product updates, and executive messaging
- Partner with Product, Customer Success & Support to ensure clear, consistent messaging across the customer journey
- Develop targeted communications to drive product adoption & engagement
- Establish communication cadences and best practices to optimize customer engagement
- Measure and report on the effectiveness of advocacy and communications programs

## Requirements
- 5+ years of experience in customer marketing, advocacy, or customer communications (enterprise B2B experience preferred; cybersecurity a plus)
- Proven ability to build trusted relationships with customers and cross-functional stakeholders
- Exceptional storytelling and writing skills across multiple formats and channels
- Experience managing third-party review programs (e.g., G2, Gartner Peer Insights)
- Strong organizational skills with the ability to manage multiple programs simultaneously
- Data-driven mindset with experience measuring engagement and program impact
- Bachelor’s degree in Marketing, Business, or related field
**Apply:** https://hotfix.jobs/jobs/customer-advocacy-communications-manager-at-illumio-cfeec77b-4819-4605-a73e-789de031db0c
**Canonical:** https://hotfix.jobs/jobs/customer-advocacy-communications-manager-at-illumio-cfeec77b-4819-4605-a73e-789de031db0c