# Senior Growth Manager, LATAM

**Company:** [Rippling](https://hotfix.jobs/companies/rippling)
**Location:** Unspecified
**Role:** Growth Marketing
**Experience:** 5+ years
**Skills:** Paid Social, LinkedIn, Meta, Email Marketing, Whatsapp, Sem, Affiliate Marketing, SQL, Excel, Demand Generation, Marketing Analytics, Lead Generation, B2B Marketing, Campaign Optimization, Content Marketing
**Posted:** 2026-06-09

> Own inbound growth and qualified-demo generation across paid and experimental channels for LATAM, managing budget, campaign strategy, and performance optimization. The role requires 5+ years of analytical and qualitative experience plus fluent English and Spanish communication.

## Job Description

## Responsibilities
- Manage a six-figure annual budget efficiently, meeting or exceeding targets through continuous optimization of channel and campaign allocations across paid social platforms.
- Develop channel strategy for LATAM by understanding products, buyer pain points, and channel dynamics; build experimentation roadmaps based on hypotheses and test-and-learn principles.
- Scale growth through email, WhatsApp, paid channels—including SEM, Meta, LinkedIn, and affiliates—and content targeting finance, HR, and IT personas across Mexico and LATAM.
- Improve campaign efficiency by developing resonant creative and graphics for LATAM audiences, improving qualification processes and lead-generation flows, and testing new technologies.
- Build relationships and collaborate with brand, analytics, product management, product marketing, sales, go-to-market, demand generation, marketing operations, and external partners.
- Analyze campaign performance using qualitative and quantitative data, SQL, and Excel.
- Share insights, successful campaigns, and tactics across the marketing organization.

## Requirements
- 5+ years of experience performing quantitative and qualitative work in a fast-paced environment.
- Strong ownership mindset and willingness to take on significant challenges.
- Effective cross-functional communication and stakeholder management skills.
- Excellent written and verbal communication in English and Spanish, including the ability to create email and advertising copy in both languages.
- Bias toward action, experimentation, and learning.
- Structured, data-driven problem-solving skills in ambiguous environments.
- Ability to prioritize tasks and manage multiple projects and timelines.
- Creativity and willingness to generate and test new growth ideas.

## Nice-to-haves
- Portuguese language skills.
- Experience working in or selling into the Mexican or broader LATAM market.
- B2B experience.
- Familiarity with LATAM-specific digital marketing channels and platforms.

## Work Arrangement
- Based in the Mexico City office, with a requirement to work in the office three days per week.

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