# Senior Product Marketing Manager

**Company:** [Origin](https://hotfix.jobs/companies/origin)
**Location:** Boston, MA
**Role:** Product Marketing
**Experience:** 5+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Lifecycle Marketing, Email Marketing, Push Notifications, A/B Testing, Funnel Analysis, Cohort Analysis, Crm Platforms, Analytics Tools
**Posted:** 2026-03-13

> Leads go-to-market strategies, product launches, and lifecycle marketing (email, push, in-app) for a fintech platform. Partners with Product/Engineering; requires 5-8+ years experience, data-driven growth mindset, and strong communication skills.

## Job Description

## What You'll Own

### Go-To-Market & Product Launches
- Define and execute GTM strategies for new features and major product releases
- Partner with Product and Engineering on launch gates, timelines, and readiness criteria
- Develop clear positioning, messaging, and value propositions
- Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
- Ensure launches are measurable, impactful, and optimized post-release

### Lifecycle Marketing (LCM)
- Own lifecycle strategy across email, push, and in-app messaging
- Build programs that improve activation, feature adoption, monetization, and retention
- Develop segmentation frameworks and testing roadmaps
- Continuously optimize messaging, timing, and targeting to improve engagement and LTV
- Partner with Analytics to measure cohort performance and downstream impact

### In-Product & Web Marketing Optimization
- Optimize in-app marketing placements and website messaging
- Improve conversion flows and feature discovery surfaces
- Ensure consistent, compelling messaging across all customer touchpoints
- Identify friction in funnels and execute experiments to improve CVR

### Data & Growth Strategy
- Own performance metrics tied to adoption, engagement, and retention
- Use funnel analysis, cohort analysis, and A/B testing to drive decisions
- Translate insights into experiments and execution
- Focus on scalable systems that increase LTV over time

## Who You Are
- **5–8+ years** of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
- Proven track record partnering with Product and Engineering in agile environments
- Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
- Extremely data-driven and comfortable working in analytics tools
- Growth-minded — you think in experiments, velocity, and measurable outcomes
- Strong operator — you move quickly, take ownership, and ship
- Clear, compelling communicator who can simplify complex products

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