# Principal Product Marketing Manager

**Company:** [Drata](https://hotfix.jobs/companies/drata)
**Location:** Remote
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Product Marketing, Go-to-Market Strategy, Launch Management, B2B SaaS, Messaging, Launch Content, Field Enablement, Project Management, Executive Communication, Cybersecurity, Compliance, GRC
**Posted:** 2026-06-09

> Senior product marketing role driving end-to-end GTM planning, launch execution, and NPI process for a B2B SaaS compliance automation platform. Requires 8+ years experience and strong cross-functional influence.

## Job Description

## What you'll do

### Launch Execution & GTM Planning
- Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio
- Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work
- Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when
- Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication

### NPI Process & Operational Rigor
- Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis
- Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates
- Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout
- Build and maintain templates, task structures, and documentation that improve consistency and speed over time

### GTM Communications & Executive Visibility
- Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives
- Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels
- Surface launch risks, dependencies, and decisions early so leaders can act with confidence

### Content, Assets & Field Enablement
- Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content
- Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications
- Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs

### Cross-Functional Influence & Continuous Improvement
- Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality
- Move between strategy, execution, and communication without losing momentum
- Contribute to building a more repeatable, scalable launch discipline across the PMM team

## What you'll bring
- 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role
- Proven track record executing complex product launches across multiple teams and functions
- Strong ability to build structure in ambiguous environments and turn process into execution
- Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders
- Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes
- Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously
- Comfortable operating at both strategic and highly hands-on levels
- Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred

## How we support you
- **Shared Success**: Stock equity
- **Health & Wellness**: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, comprehensive wellness benefits, healthcare concierge services
- **Financial Well-being**: 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, discounted voluntary offerings
- **Family Support**: Paid Parental Leave policy (after six months), Kindbody fertility and family-building benefits, dedicated leave specialists
- **Growth & Development**: Generous annual stipends for professional and personal development

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