# Senior Marketing Manager

**Company:** [Rover](https://hotfix.jobs/companies/rover)
**Location:** Remote
**Role:** Performance Marketing
**Salary:** $139k – $183k/yr
**Experience:** 8+ years
**Skills:** Linear Tv, Ott, Ctv, Audio, Podcast, Ooh, Programmatic, Media Buying, Media Negotiation, Media Mix Modeling, Geo-Uplift Testing, Python, Marketing Automation, Artificial Intelligence, SaaS
**Posted:** 2026-08-12

> Leads Rover’s upper-funnel media strategy across television, audio, out-of-home, and programmatic channels, owning agency performance, measurement, budget stewardship, and AI-enabled marketing operations. Requires 8+ years of consumer media strategy experience, MMM and Geo-Uplift fluency, and strong automation expertise.

## Job Description

## Responsibilities
- Drive long-range strategy for upper-funnel channels, including Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic, to acquire new customers and improve measured consideration.
- Set upper-funnel goals and OKRs and influence annual planning through media expertise and awareness of industry shifts.
- Integrate upper-funnel strategy with Brand direction and establish performance-data feedback loops.
- Lead media buying, negotiations, inventory quality, and placement strategy across upper-funnel channels.
- Manage and coach complex external agency relationships, holding agencies accountable to performance benchmarks and results.
- Steward large-scale program budgets with accuracy.
- Partner with Marketing Data Science on metrics and measurement frameworks.
- Interpret and apply Media Mix Modeling (MMM) results and propose Geo-Uplift tests to measure incrementality.
- Solve complex measurement challenges, including CTV signal loss and privacy-first multi-channel attribution.
- Automate marketing workflows and operationalize AI tools across the department.
- Architect AI-tool use cases to solve complex business problems and improve team efficiency.
- Communicate complex media and AI concepts to executives and share findings across the organization.

## Requirements
- 8–12+ years of relevant experience in high-scale media strategy for a consumer brand; two-sided marketplace experience is preferred.
- Demonstrated expertise using upper-funnel channels to drive new customers and measuring their impact.
- Experience improving workflow automation with scripts, Python, SaaS tools, and AI.
- Experience building or implementing AI-driven systems that improve marketing delivery capacity is a strong plus.
- Hands-on experience implementing Geo-Uplift tests and applying MMM results tactically.
- Bachelor’s degree required; a master’s degree in a quantitative or business field is a plus.
- Experience managing agencies, holding them accountable for results, and managing an RFP process.
- Ability to collaborate with Brand and Marketing Data Science teams.
- Strong communication, curiosity, and independent problem-solving skills.
- Must reside in an approved state: Florida, Georgia, Idaho, North Carolina, Texas, Washington, or Michigan.

## Nice to Have
- Experience managing campaigns in the United Kingdom and European Union.
- Pet-related brand experience.

## Compensation and Benefits
- Greater Seattle area first-year salary range: **$153,430–$190,766**.
- Washington State outside the Seattle area first-year salary range: **$139,482–$182,724**.
- 401(k) match, long-term incentive plan with company performance-based cash payout, flexible PTO, medical, dental, and vision insurance, commuter benefits, pet benefits, and catered lunches.
- Bring-your-dog-to-work policy and other in-person and virtual team activities.

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