# Growth

**Company:** [OpenAI](https://hotfix.jobs/companies/openai)
**Location:** San Francisco, CA, New York, NY
**Role:** Growth Marketing
**Salary:** $239k – $325k/yr
**Experience:** 10+ years
**Skills:** Lifecycle Marketing, CRM, Growth Marketing, Product Marketing, Marketing Technology, Experimentation, Data Pipelines, APIs, Segmentation, Orchestration, Decisioning, Measurement Systems, Holdouts, Lifetime Value
**Posted:** 2026-07-29

> Lead the development of company-wide lifecycle and owned-channel engagement strategy at OpenAI. Build orchestration platforms with engineering, design evergreen journeys across email/push/in-product, optimize measurement and portfolio performance, and establish scalable governance for cross-functional teams.

## Job Description

## Responsibilities
- Partner with product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
- Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
- Define scalable deployment workflows—including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response—so teams across the company can launch safely and efficiently.
- Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
- Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.
- Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.
- Optimize the lifecycle portfolio—not just individual sends—by improving inventory, relevance, personalization, prioritization, and per-user frequency.
- Inform our owned channel / upsell strategy–establish a high bar for deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.

## Requirements
- 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global consumer or subscription business.
- A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
- Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.
- Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.
- Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value.
- Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.
- Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
- A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.

## Nice-to-Haves
- Coding experience (not required).
- Experience in global consumer or subscription business.

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