# Head of Backstage Marketing

**Company:** [Spotify](https://hotfix.jobs/companies/spotify)
**Location:** New York, NY
**Role:** Product Marketing
**Experience:** 10+ years
**Skills:** B2B Saas Marketing, Product Marketing, Growth Marketing, Digital Marketing, Paid Acquisition, Performance Marketing, Dashboards, Data Analysis, Developer Tools Marketing, Marketing Operations
**Posted:** 2026-03-20

> Leads end-to-end marketing strategy for Spotify's B2B SaaS business (SOE) built on Backstage platform, driving revenue growth, developer acquisition, and team leadership. Requires 10+ years in B2B SaaS marketing, experience with technical audiences, and proven revenue impact.

## Job Description

## What You'll Do

- Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion
- Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers
- Define clear positioning and differentiated messaging for technical B2B audiences
- Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities
- Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue
- Lead event and community strategy to increase visibility and generate qualified pipeline
- Scale marketing operations through strong planning, dashboards, and performance reporting
- Build, mentor, and grow a high-performing, data-informed marketing team

## Who You Are

- You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
- You have 5+ years of experience leading and developing high-performing teams
- You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
- You understand engineering culture and know how to communicate with technical audiences
- You have owned revenue or adoption targets and can demonstrate measurable business impact
- You have led digital performance marketing, paid acquisition, and growth funnel optimization
- You are comfortable working with data, building forecasts, and using dashboards to guide decisions
- You balance commercial thinking with strong product intuition and user-centered mindset
- You bring structure and clarity to complex, ambiguous initiatives
- You thrive in fast-moving environments and enjoy building new approaches from the ground up

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