# Brand Marketing Manager

**Company:** [Oscilar](https://hotfix.jobs/companies/oscilar)
**Location:** Remote
**Role:** Brand Design
**Salary:** $188k – $200k/yr
**Experience:** 5+ years
**Skills:** brand marketing, integrated marketing, Demand Generation, Product Marketing, Growth Marketing, Thought Leadership, AI Tools, Project Management, Executive Communication, Event Marketing, pr, analyst relations, customer advocacy
**Posted:** 2026-07-20

> Senior Brand Marketing Manager responsible for designing and launching innovative brand programs, thought leadership initiatives, campaigns, and AI-powered experiments to build Oscilar as the leading brand in AI-powered risk decisioning for fintech and banks. Requires 5+ years B2B SaaS marketing experience, builder mindset, and passion for leveraging AI.

## Job Description

## What You’ll Build

**Brand Programs**
- Executive thought leadership initiatives
- Industry awards and recognition programs
- Executive communities and networking programs
- Research reports and original content series
- Customer advocacy and ambassador programs

**Thought Leadership**
- Programs that elevate our executives and subject matter experts
- Signature content franchises that become recurring industry events
- Partnerships with analysts, media, and industry influencers

**Brand Campaigns**
- Creative campaigns that generate awareness and engagement
- Conference activations and integrated event experiences
- Social media and community-building initiatives
- Cross-functional launches that amplify company milestones

**Brand Experimentation**
- Rapid testing of new brand initiatives
- AI-powered content and campaign workflows
- Measurement frameworks to understand what drives awareness and engagement
- Repeatable playbooks that scale successful programs

## What You’ll Do
- Design and launch innovative brand marketing programs that increase Oscilar’s visibility and reputation.
- Own flagship initiatives such as our Risk Leaders of the AI Era program and develop new creative ways to engage the market.
- Partner with Communications to amplify company announcements, product launches, customer stories, and thought leadership.
- Work with Product Marketing to ensure campaigns reinforce our positioning and category leadership.
- Collaborate with the Events team to create memorable experiences before, during, and after conferences.
- Leverage AI extensively to increase the speed, quality, and scale of marketing execution.
- Launch multiple experiments every quarter, measure results, double down on what works, and quickly iterate on what doesn’t.
- Build repeatable systems and playbooks that enable the brand function to scale.

## What We’re Looking For

**Brand Marketing Background**
- 5+ years of experience in Brand Marketing, Integrated Marketing, Demand Generation, Product Marketing, or Growth Marketing at a B2B SaaS company.
- Track record of launching creative marketing programs that increased awareness, engagement, or market presence.
- Experience executing integrated campaigns across multiple channels.

**Builder Mindset**
- You are a doer, not just a strategist.
- You enjoy rolling up your sleeves and shipping quickly.
- You thrive in fast-moving startup environments with high ownership.
- You’re naturally curious and constantly looking for creative ways to break through the noise.

**AI-Native Marketing**
- Passion for leveraging AI to dramatically increase marketing productivity.
- Comfortable experimenting with new AI tools and workflows.
- Excited to rethink how modern marketing teams operate.

**Cross-Functional Leadership**
- Excellent project management skills.
- Strong written and verbal communication.
- Ability to influence across Product, Sales, Communications, Design, and Executive Leadership.

**Bonus Experience**
- Fintech, enterprise SaaS, cybersecurity, or AI experience.
- Experience running executive thought leadership programs.
- PR or analyst relations experience.
- Experience building customer advocacy or ambassador programs.
- Conference marketing and event activation experience.

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