# Director, Product Marketing – Governance & Lifecycle

**Company:** [RSA](https://hotfix.jobs/companies/rsa)
**Location:** Burlington, MA
**Role:** Product Marketing
**Experience:** 8+ years
**Skills:** Product Marketing, Positioning, messaging, buyer personas, market segmentation, Go-to-Market Strategy, Competitive Intelligence, Sales Enablement, sales training, pricing and packaging, identity governance, identity and access management, access certification, separation of duties, Regulatory Compliance
**Posted:** 2026-08-07

> Leads product marketing for RSA’s Governance & Lifecycle portfolio, owning positioning, competitive strategy, launches, sales enablement, analyst relations, and customer-facing content. The role requires deep identity governance expertise and strong hands-on execution as a senior individual contributor.

## Job Description

## Responsibilities
- Own RSA's Governance & Lifecycle positioning and narrative across market messaging, field tools, and external content for CISO, identity governance, and audit and compliance buyers.
- Build messaging architecture, buyer personas, and buyer journeys for the Governance & Lifecycle portfolio.
- Run competitive intelligence, maintain win/loss insight, and develop competitive responses and field guidance.
- Lead go-to-market activities for product launches, coordinating messaging, packaging, sales, demand generation, and public relations.
- Partner with Product to translate the roadmap into market narratives and shape pricing and packaging.
- Build and personally deliver sales training and certification, including playbooks, discovery guides, talk tracks, demo narratives, objection handling, and competitive battle cards.
- Develop relationships with Gartner and other industry analysts.
- Engage customers to understand governance and lifecycle needs and identify risks and opportunities.
- Work with field CTOs to craft and present Governance & Lifecycle stories to customers and partners.
- Create solution briefs, datasheets, demo videos, website copy, landing pages, and other customer-facing content.
- Develop thought leadership and serve as a public voice on identity governance and compliance.
- Build case studies, references, and customer stories.
- Measure content usage, seller adoption, attach rate, pipeline influence, competitive win rate, and analyst standing.

## Requirements
- Strong command of product marketing fundamentals, including positioning, messaging, personas, segmentation, launches, competitive intelligence, pricing and packaging input, and enablement.
- Demonstrated ability to create positioning and content used by sellers and valued by buyers.
- Experience in B2B security or enterprise software, preferably identity governance, IGA, or identity and access management.
- Proven ability to build and deliver sales training and certification that improves seller confidence, adoption, and win rate.
- Working knowledge of access certification, separation of duties, joiner-mover-leaver lifecycle processes, and audit, regulatory, and compliance frameworks.
- Competitive judgment and ability to develop differentiated positioning against established competitors.
- Ability to operate as a hands-on individual contributor and produce positioning and content quickly.
- AI-first approach to working with modern buyers and sellers.

## Compensation & Benefits
- Eligible full-time, non-Sales US employees may receive annual discretionary bonuses funded based on prior-year company performance.
- Eligible employees may receive flexible paid time off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.

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