# Social Media Marketing Manager

**Company:** [Justworks](https://hotfix.jobs/companies/justworks)
**Location:** New York, NY
**Role:** Content Marketing
**Salary:** $121k – $151k/yr
**Experience:** 5+ years
**Skills:** Social Media Strategy, Content Creation, Community Management, Sprout Social, Social Listening, Analytics & Reporting, Content Calendar Management, Crisis Management, Cross-Functional Collaboration, Brand Guidelines
**Posted:** 2026-06-04

> Lead social media strategy, content creation, and community engagement for a B2B tech company. Own content calendars, manage brand presence across LinkedIn, Instagram, X, and drive performance through analytics and cross-team collaboration.

## Job Description

## What You Will Work On

**Develop and Execute Social Media Strategy:** Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.

**Content Creation & Curation:** Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. Own the content calendar and scheduling and publishing of content.

**Community Engagement:** Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.

**Crisis Management & Social Listening:** Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.

**Collaboration with Internal Teams:** Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.

**Social Media Tools & Innovation:** Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.

**Analytics & Reporting:** Measure, analyze, and report on social media performance, using data-driven insights to continuously optimize content, engagement, and overall strategy.

## How You Will Do Your Work

- **Business insight** - Understand how social media fits within Justworks’ broader marketing and brand strategy and marketplace dynamics.
- **Functional expertise** - Demonstrate deep knowledge of social media best practices, platform capabilities, and trends.
- **Curiosity and Innovation** - Constantly seek to learn, grow, and improve—whether through new tools, trends, or tactics.
- **Good judgment** - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome.
- **Clear communication** - Use effective communication skills to articulate ideas and feedback, ensuring clarity and alignment across teams.

## Qualifications

- Minimum of 5-7 years of proven experience in social media strategy, content creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
- Experience building social media strategy, content calendars, campaigns, and social listening/community management
- Experience working cross-functionally to ensure consistency of brand guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
- Strong understanding of the social media space including platform-specific communities, conversations, and trends
- Ability to multi-task and execute top-notch work against tight deadlines
- Creative thinker who comes to the table with trend-driven content ideas
- Experience with scheduling and analytics tools including Sprout Social
- Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
- Solution-oriented “get to yes” attitude and extreme attention to detail
- Proven success as a team player and creative collaborator
- Ability to help cultivate, contribute to, and foster a high performing/high impact team

**Compensation:** The base wage range for this position based in our New York City Office is targeted at $121,000.00 - $151,000.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.

## Similar roles

- [Content Strategist](https://hotfix.jobs/jobs/b9750b42-28c2-4e7a-980c-6b406cd21993) - HappyRobot - San Francisco, CA - $120k – $180k/yr
- [Founding Growth Marketer](https://hotfix.jobs/jobs/7e37119b-5e2e-49e6-afe8-177f97895161) - Simple AI - San Francisco, CA - $120k – $190k/yr
- [Social Media Content Creator](https://hotfix.jobs/jobs/83773098-9e7f-4c26-9212-7b897a0199b4) - Invoca - Remote - $120k – $147k/yr
- [Viral Creative Producer](https://hotfix.jobs/jobs/cc603274-3069-4f4b-9140-a220449dbc24) - Ramp - New York, NY - $122k – $187k/yr
- [Social Producer](https://hotfix.jobs/jobs/ad14f175-5fee-444e-bd8d-352ec2272a55) - OnePay - Remote - $120k – $150k/yr

**Apply:** https://hotfix.jobs/jobs/cae0aab6-6367-405a-b29f-204a9cc2f396
**Canonical:** https://hotfix.jobs/jobs/cae0aab6-6367-405a-b29f-204a9cc2f396